An ultra-luxurious destination for men’s self-care is coming to the heart of Chamblee.
The newest iteration of Hammer & Nails, a franchise developed by screenwriter Michael Elliot, will be brought to life by DeMone Lee. The attorney, husband, and father of two has a deep belief in the importance of consistent hair, nail, and skin care for men.
Grooming instills confidence, and how one thinks of themselves can improve mental wellness and work performance. In his experience as an attorney, he says, “There’s no worse feeling than going into court and feeling like you don’t look your best. ”That sense of self-consciousness and lack of confidence can impact one’s ability to perform at their highest abilities. Oftentimes, it can feel like we don’t have the space in our days to carve out time for this type of self-care."
Hammer & Nails is all about putting a well-deserved pause on your life so you can come in and take care of yourself, because often, you’re busy taking care of everyone else. Offering haircuts, facials, manicures, pedicures, and premium shaves, “This is a moment to set aside just for you,” DeMone intones, adding, “We want our guys to feel as good as they look when they leave here.”
Growing up in Sarasota, back in its pre-tourist, small-town days, DeMone was deeply impacted by his childhood barber. A man called John Mizell cut his hair from the ages of 2 to 11, and the sense of comfort and familiarity was integral to his growing relationship with routine maintenance.
Hammer & Nails doesn’t seek to compete with your local barber; their mission is to bring you the type of luxe services and amenities that can’t be found in traditional barber shops. They offer three tiers of membership types, all designed to provide you with credits for services and various levels of discounts. Classic Club includes 30-minute treatments, Premium Club 45 minutes, and Club LUXE goes all out for 60 minutes of blissful pampering.
Whichever tier of The Grooming Club one selects, a ton of savings will follow, including discounted retail and priority access to events. And speaking of events, DeMone has plans for health seminars hosted by prominent urologists and men’s mental health and wellness professionals, as well as the intention to cultivate a community space for professional entrepreneurs.
As a member of the Dekalb County Chamber of Commerce, Hammer & Nails will also serve as a place to network while receiving their top-notch services. The deepest savings are available if you sign up for The Founding Membership before the October opening.
Ultimately, even if you visit Hammer & Nails without a membership, the prices are reasonable for its phenomenally luxurious feel. These services, focused deeply on each individual’s experience, also serve as excellent birthday and holiday gifts for the men in your life.
DeMone’s vision is strong, and he is primed to create a luxurious hub for men’s health and wellness. The new building, located in Manor Chamblee, is 2400 square feet of spa-like serenity. Upon entering, you’ll be greeted by the member concierge alongside a built-in bar serving high-quality wellness drinks, soda, and high-quality cold brew straight from a nitro machine. Once Chamblee passes the ordinance, they intend to serve beer and wine as well.
The hand and foot room is where you'll receive nail services with its six oversized plush chairs, noise-cancelling headphones, and 55-inch televisions directly above each chair. The cut and shave room has eight large barbering chairs, each with its own shampoo sink. And once you sit down, you don’t have to get back up until your service is complete.
The artist will discuss your next steps afterward while walking you back to the concierge for your next booking. The entire team ensures you're booked to utilize your credits and to maximize your respective membership fee.
And when going for the gold - Luxe services utilizes gold in their treatments, with the Luxe Cut featuring a 24K gold mask and the Luxe Manicure and Pedicure sprinkling 24K gold dust in the sugar scrub. Other oils such as Lavender essential oils are also included in that treatment.
The Premium Nail Combo allows you to have your manicure and pedicure done at the same time over 90 minutes, featuring a (coconut) milk and honey service! There are even more infusions available, all tailored to providing maximum moisturization and exfoliation. “We pull out all the stops,” DeMone promises.
Be treated like a king while enhancing your grooming routine at Hammer & Nails.
For more information, visit hammerandnailsgrooming.com.
Hammer & Nails is all about putting a well-deserved pause on your life so you can take care of yourself.
This is a moment to set aside just for you. We want our guys to feel as good as they look when they leave here. DeMone Lee of Hammer & Nails Chamblee