If you’ve ever wondered if there was a way to package good energy and spread it across the city, wonder no longer. Family-owned Goshen Coffee Roasters has done just that, with rave reviews and awards to prove it. Jennifer leads the company, and Julie and Jay Beard oversee the real estate and cafe build-out and design in this dynamic family-owned business. Their belief that the good energy you put into the world comes back to you is the foundation that inspired them to create Goshen Coffee Roaster. Their focus on good energy goes much deeper, shaping how they lead, welcome customers, and show up for their coffee community.
“You Get Back What You Give Out”
That motto runs through every decision Jennifer and Julie make, from how they treat their team to how they source their beans. Goshen has earned multiple Golden Bean, Good Food, and MistoBox honors — including Coffee of the Year and Roaster of the Year accolades — cementing its place as one of the most respected specialty roasters in the Midwest.
Cultivated Trade, Not Just Fair Trade
Most coffee companies treat fair-trade certification as the finish line. Goshen Coffee Roasters sees it as the starting point. Their "Cultivate Trade" philosophy goes beyond paying above fair-trade prices; it means working closely with producers to understand each farm's real needs, with the goal of helping farmers reinvest in their families, their land, and their communities year after year.
That makes every bag of Goshen Coffee feel like a deep community connection.
Good Energy in Every Roast
Goshen Coffee Roasters takes environmental responsibility just as seriously. Their Loring S35 Kestrel allows for significant fuel savings and reduced greenhouse gas emissions in every roast, compared to conventional roasters — boosting energy efficiency up to 80% while improving roast quality. Blends like "Bright Eyed Breakfast" and "Black Dog Espresso" have become household staples, loved for their depth of flavor and consistency.
That makes every cup of Goshen taste like something truly special.
Dierbergs Markets is your Coffee Connection
Goshen began as a small roastery in 2002 and has grown into a beloved coffee company with a growing regional footprint. Dierbergs Markets has been a meaningful part of that journey by featuring Goshen Coffee in its stores and amplifying the brand’s consumer base. Dierbergs is known for celebrating local businesses and bringing the best of our community to your table.
That makes every trip to Dierbergs an intentional way to support locally owned businesses.
“Coffee isn’t just a quick pick-me-up,” says Jennifer. “It’s what you share with your friends and family and what carries you through hard days. When we give good energy out through our coffee, we get it right back, knowing you’ve shared that good energy with those around you.”
Julie adds, “Sip it, share it, and soak up the energy we all need a little bit more of.”
Every cup of Goshen tastes like something truly special. Blends like "Bright Eyed Breakfast" and "Black Dog Espresso" have become household staples, loved for their depth of flavor and consistency.