Anyone who lives in Greeley knows the uniqueness and quirks that the city has to offer. This is how Benson Verbal, a local Realtor for Rouse Realty, felt when he moved to Greeley. Wanting to help promote Greeley, and give the locals clean, stylish, and classic clothing to wear to sport in Greeley, Colorado, He started Greeley Proper in 2020.
The design of his line is inspired by Greeley in the sense that it is unique, classic, bold, yet simple. Benson said since he moved to Greeley, it has felt like a "big family” and that is how he wants everyone who wears Greeley Proper to feel, even physically, the material is higher end, giving the customers comfortability while looking stylish.