The WM Phoenix Open will celebrate its 90th year when it welcomes pros and spectators to TPC Scottsdale Feb. 3-9, with new enhancements to make the Greatest Show on Grass even better.
The new amenities promise to play up the inclusive and laid-back vibe for the hundreds of thousands of spectators drawn to the PGA Tour’s fifth-largest event.
“Each and every year, The Thunderbirds review the previous tournament and look for ways to improve,” says 2025 WM Phoenix Open Tournament Chairman Matt Mooney.
An additional entrance was added on Greenway Hayden Loop. Its proximity to the 18th tee aims to improve pedestrian flow while providing a shorter exit stroll from the 16th, 17th, and 18th holes.
Several walkways around the course have been expanded, with food and alcohol vendors strategically located to help balance foot traffic for those seeking food and beverages.
For the first time, the tournament will move to fully digital ticketing for all general admission and Coors Light Birds Nest concerts. This year’s lineup features Jelly Roll with special guest Treaty Oak Revival (Feb. 5), Luke Bryan with special guest Nate Smith (Feb. 6), and Swedish House Mafia (Feb. 8).
The merchandise tent has been expanded to 31,500 square feet. Feel free to purchase a reusable water bottle to take advantage of the refillable water stations in the Fan Zone.
Regulars will be pleased to see that two popular gathering spots are also getting a little sprucing up.
Near the seventh hole, the Desert Oasis BBQ and Beer Garden has been revamped to offer spectators elevated views of many holes while they are savoring beloved bites from Little Miss BBQ and craft beers.
At the 12th hole, the Taylor Morrison Fairway House has been treated to a refreshed layout, creating additional accessible viewing areas with elevated concessions.
“With upgrades to the Taylor Morrison Fairway House and Desert Oasis, we are improving two of the more popular spots on the golf course,” Mooney says. “Fans can look forward to better viewing, upgraded concessions, and an increased area to watch ‘The People’s Open.’”