When Nell Diamond opens the doors to Hill House Home at 117 Greenwich Avenue, it’s more than a retail expansion, it’s a full-circle moment.
Born and raised in London, Diamond spent part of her early childhood living in Greenwich, a detail that makes this new storefront feel deeply personal. “Opening a Hill House store on Greenwich Ave is truly a dream come true,” she shares. That sense of nostalgia and intention is woven into every detail of the space—and the brand itself.
Diamond’s design sensibility was shaped early by classic British interiors and textiles, an influence that still defines Hill House’s aesthetic today. After attending Princeton University and beginning her career in finance, she quickly realized something was missing. “It didn’t feel right,” she says. “I wanted to work at a consumer brand.” That instinct led her to Yale School of Management, where she reconnected with Connecticut and where the idea for Hill House was born through Yale’s entrepreneurship program.
Founded in 2016, Hill House began as a direct-to-consumer home brand celebrated for its elevated bedding and textiles. But in 2019, everything changed with the launch of the Nap Dress® a piece that would become both a cult favorite and a cultural phenomenon. With its signature elasticated Nap Smocking, the dress redefined what it meant to be stylish and comfortable, quickly expanding Hill House into a fashion-forward lifestyle brand.
Today, Hill House offers far more than its iconic dresses. The brand now includes ready-to-wear, outerwear, accessories, sleepwear, kids’ apparel, and a beloved home collection that remains close to Diamond’s heart. As the company approaches its tenth anniversary in 2026, the throughline has remained consistent: pieces should feel special, but never too precious. “We aim to make things you reach for again and again,” Diamond explains. “Because you’re comfortable and you look great.”
That philosophy comes to life beautifully in the new Greenwich store. Designed with a strong residential feel, the space draws inspiration from classic interiors, layered with thoughtful vignettes that invite customers to slow down and explore. One standout detail sits behind the cashwrap: an arched china cabinet filled with Villeroy & Boch Petit Fleur plates—an unexpected, charming moment that feels both personal and timeless.
Given Greenwich’s strong residential character, Diamond wanted to create something extra special for the home collection. Toward the back of the store, shoppers will discover an upholstered bed dressed in a custom recolored version of Hill House’s Vine Stripe print. Only the second store in the brand’s fleet to feature a bed, following Charleston. It’s a discovery moment that feels intimate and joyful. “It genuinely makes me so happy every time I see it,” Diamond says.
Greenwich itself felt like a natural next step. With a loyal customer base throughout Fairfield and Westchester counties, the location allows Hill House to connect with its community in real life. There’s also a familiar overlap with the brand’s seasonal Nantucket and Palm Beach clientele, reinforcing a shared lifestyle sensibility. For Diamond personally, the convenience matters too. “I love spending the day in our stores,” she notes. “Being able to hop on Metro-North and be there so quickly has been lovely.”
For those discovering Hill House for the first time, Diamond recommends starting with the Nap Dress, the brand’s unmistakable signature. Next, the Hotel Robe, a longtime bestseller especially popular during the holidays, offers everyday luxury and personalization through monogramming. And for those drawn to fashion-forward pieces, the newly launched Resort Capsule delivers effortless elegance. Diamond’s personal favorite, the Becca Dress, features white lace with a subtle metallic sheen and is perfect for dinner with platform sandals or thrown over a swimsuit as a chic cover-up.
As Hill House Home opens its Greenwich doors, the excitement is palpable, not just for the brand, but for the community welcoming it. Rooted in comfort, beauty, and thoughtful design, Hill House feels right at home on Greenwich Avenue. And for Nell Diamond, it’s a reminder that sometimes the most meaningful destinations are the ones that bring you back to where it all began.
Founded in 2016 by Nell Diamond, Hill House Home is a modern lifestyle brand known for its iconic Nap Dress®, elevated home goods, and timeless design. The Greenwich store is located at 117 Greenwich Avenue and marks a meaningful return to the brand’s Connecticut roots.