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Grooming with Purpose

A guide to grooming for the modern man

It's 2025 and men’s grooming is experiencing a significant transformation. Driven by evolving perceptions of masculinity and a heightened focus on self-care and anti-aging, the the global men’s grooming market is projected to reach $96.52 billion this year. We've rounded up a list of top grooming trends, products, and services to keep you looking and feeling your best in a world where self care is no longer a luxury, but a necessity. 

Greasy Hands Barber Shop

A great barbershop is more than a place for a trim. From classic cuts to modern fades and meticulous beard work, it’s important to find someone who makes your experience feel personal. Whether you just need a shape up or a full refresh, the right barbershop sets the tone for your look. At Greasy Hands right here in Downtown Huntsville, step in for the style, stay for the experience. Every man deserves a place that gets the details right.

107 Clinton Ave W, Huntsville, AL 35801

J. Hilburn Stylist

A J.Hilburn stylist is more than a wardrobe consultant...they’re your personal stylist. With a sharp eye for fit, fabric, and function, they bring custom menswear to your doorstep, eliminating the guesswork. From perfectly tailored shirts to custom-fit suits, each piece is designed with your lifestyle in mind.  Whether you’re dressing for work or the weekend, your stylist ensures you look like the best version of yourself. Contact Felicia Cook or Evie Rouse to schedule your fitting!

Furry Hippie Beard Company

Beards have made a comeback over the last several years, and for some they have become a style staple. For the modern man who values both rugged style and self-care, Furry Hippie Beard Company is redefining the grooming game. Born from a passion for natural ingredients and bold , healthy beards, they deliver high-quality beard oils, balms, and grooming essentials that nourish and protect. With earthy scents and eco-conscious packaging, Furry Hippie makes beard maintenance simple and purposeful. Catch them at Market at Midcity on Sundays or visit https://www.furryhippiebeardcompany.com/ to order. 

JT's Shoe Repair

In a world of fast fashion and throwaway trends, shoe repair is keeping craftsmanship alive—one sole at a time. Whether it’s restoring a pair of dress shoes or giving new life to worn leather boots, JT’s Shoe Care will keep your shoes looking their best. From heel replacements to custom shines, their work proves that quality footwear deserves to be savored. 

3100 Bob Wallace Ave SW, Huntsville, AL 35805

Skincare

Soap and water don’t cut it anymore when it comes to men’s skincare. You may be battling razor burn, dryness, or the first signs of aging, but good skincare can transform the way you look and feel. With targeted treatments and high-performance ingredients, Epionce Skin Care is just what your skin needs. Purifying Wash for shaving and light moisturizer, eye serum and sunscreen from Encore Aesthetics will have you feeling fresh and confident, and leave your skin youthful and protected.  It’s never too late to start taking care of your skin…remember, it is your largest organ!

7500 Memorial Pkwy SW #118, Huntsville, AL 35802

Pedicure

Gone are the days when pedicures were ‘"just for women.” At any given time you can walk into a nail salon and likely see a man or two getting a pedicure. If you’re putting in miles on the trail or hours in the office, your feet take the brunt of it all. Salons are redefining foot care with pedicures tailored for men: think clean lines, callus care, and relaxation. Check out the new LP Luxury Lounge in Jones Valley to get started off on the right foot in your self care journey. 

1305 Four Mile Post Rd SE Suite A, Huntsville, AL 35802

Cologne

Fragrance isn’t just a finishing touch—it’s your invisible first impression. Whether you prefer bold and spicy or clean and understated, finding a signature fragrance is a personal ritual worth the time. Roosevelt & Co's Ranger Station line is full of intentionally curated scents—crafted, layered, and made to last. Definitely a must for your grooming routine. 

114 Clinton Ave E #102, Huntsville, AL 35801

Waxing

Pesky hair comes with the territory of being a man...but shaving is a job in its self and can be damaging for sensitive skin. Waxing has gained popularity in helping men tame their unruly patches of hair so they can feel confidently smooth from day to day. Waxing takes the hair away at a deeper level which leaves you hairless for longer, and can even eliminate hair permanently after a while! No job is too hairy for the specialists at European Wax Center, whether its your back, nose, ears or toes that need attention. Book your appointment at https://reservations.waxcenter.com/webstoreNew/services.