This year's top trending winter hair colors include vivid hues, such as fireside red, snow blonde and auburn copper. From the Strands hair salon at 706 De Mun Ave., Apt. A, in Clayton, master stylist Rob Govero performs hair magic, especially for holiday gatherings or photos.
Rob and his team rely on varied experience, having been commissioned to do New York and LA Fashion Weeks, and also having been inducted into the ultra-exclusive Intercoifure North America/Canada for Mondial Europe.
"A lot of hairstyles for the holiday season sometimes tend to be shorter because the colors of the shirts and jackets during the winter months interfere with the hairstyles, or the styles tend to be longer so they can hang outside of the collars," Rob states.
"We are doing many cute cuts, but I find there's so much more of an emphasis lately on coloring and dimension in the hair over the actual haircut. At least in our salon it's been that way. Maybe it's because we have a bunch of master color certified stylists."
Overall hair trends that Rob says he sees lean toward autumnal coloring and root smudges to minimize regrowth and make maintenance easier especially for those requiring grey coverage.
Are natural colors in blonde and copper still in or out? Rob assures they are definitely in right now. "Many are definitely putting some warmth back in their hair, with some more golden copper tones, and again some root smudges."
Bangs in or out? "I believe bangs are still in and doing very well, especially longer curtain bangs, and even some fringe bangs. With most clients, facing bangs or Botox bangs, are definitely a cheaper alternative to softening up the look and disguising hairlines and thinning hair lines," he says.
Hair bobs still seem wildly popular. Rob says he's been taking a lot of girls' hair extensions out or cutting their hair off and bobbing it just below the jawline to just grazing the shoulder because they can still pull it up and curl it, and it looks very sophisticated.
"Bobs are timeless and classic. I think they will always be in," Rob predicts.
Lived in or layered hair still popular? Rob says there are very few times that he does just a one layer cut. "Usually you need layers not only to provide some fullness in volume but to give a lot of dimension and fullness in the hair with some movement. Very few people wear their hair completely straight. Most people either wear it with a wispy bend blowout or a wavy curly textured pattern."
Hair bows and other accessories for ponytails, braids, buns and half updos for parties and gatherings are always fun for holidays and formal occasions. "I don't think that will ever go out. Plus they can be reused to help hold the hair up," Rob suggests.
Rob says while they do some extensions, they're not really known for being 'an extension salon.' But he adds that he doesn't think extensions will ever go out of style. "People love their long hair, and hair tends to thin as we get older. For many, extensions are not only for some length, but mainly for fullness. We also have the ability to do extensions using the new V light method for sending bangs and temple areas of the haircut."
Men may best achieve a new hair look for the holiday season through personalized hair cuts, recommends Rob. "Plus we have two barbers working out of our salon, so we do everything from the classic straight blade, shave, skin fades, and then your regular classic men's haircuts. I find that with longer hair, it's usually permed on top and wavy but for short hair, it's usually crisp and a lot of people do opt in for a fade, whether it be a hair or a skin fade."
National chatter is that for men seeking a low-maintenance yet stylish haircut, the textured crop will be a go-to in 2025. This style is characterized by its short length and choppy, textured top. It's ideal for men who prefer a rugged, effortlessly cool look that requires minimal styling.
One specific version will be The French Crop, a short haircut that’s characterized by its blunt fringe and textured top. This style is perfect for men who want a sharp, edgy look that’s easy to maintain. It’s particularly well-suited for those with thick or straight hair. To achieve this look, men should get a blunt fringe cut straight across the forehead, creating a bold, defined line. Then use point cutting to add texture to the top, giving the hair a choppy, rugged appearance. Lastly, pair the blunt fringe with a fade on the sides for a modern, balanced look.
314.725.1717
Strands-Hair.com
Robert Govero and team at Strands hair salon in Clayton offer a variety of services, including haircuts/styling for both men and woman of all ages; formal up-dos; blowouts; hair extensions; single process color; full/partial foils; corrective coloring; keratin treatments; bond multiplier/constructor; balayage and chemical perms. the salon's spa services include facials, microblading, microdermabrasion, eyebrow waxing and eyelash extensions.
Rob founded multiple salons dedicated to providing the best staff, customer service and salon experiences. He now assists other salons with consulting services and mentors future cosmetologists/salon owners through the Missouri Apprenticeship Supervisor Program.
He's an award-winning master stylist with multiple certifications as a master colorist with Keune and Goldwell Haircolor cosmetic lines. With 35-plus years experience, he's worked for European and American color lines as an educator and/or attended training with companies, including Vidal Sassoon, Toni and Guy, Jacque Dessange, Logics, Matrix, Redken, Schwarzkopf and Aveda, Scruples, Keratin Complex, Goldwell, L’Oreal Professional, KMS, Moroccanoil, Colorproof and Keune.
Strands Salon and Spa is open Mondays through Fridays from 9 a.m. to 8:30 p.m., plus Saturdays from 9 a.m. to 4 p.m. The salon is closed on Sundays.
"At Strands Hair Salon, we're dedicated to providing world-class hair, barber and spa services, especially during the holiday season," vows Rob Govero.