Back in November 2014, Chad and Hayley Buckles walked into a bioworX (then known as “Cryofit”) for the first time with their son. He had been going after football games and insisted his parents try it themselves. One session later, the couple was hooked.
“We fell in love with it,” Hayley says. “We became customers, and wellness was always a part of our life. It really supported our lifestyle of working out and eating healthy.” The duo had no idea that over a decade later, they would own three bioworX locations in Alamo Ranch, Leon Springs, and their newest, in Boerne.
Before opening their first location, the Buckles were living in California in 2021. After making several calls to bioworX franchisees Jeff and Sheryl Reeh, the duo found a location to open in their area. But after praying about the decision, Chad felt strongly that it wasn’t the right move; at least not yet.
A year later, Chad and Hayley moved back to Boerne, and Sheryl once again reached out to them about opening a location, but this time, in Alamo Ranch. In mid-2022, paperwork began, and by November, construction had started on their first franchised bioworX location, which opened in May of 2023.
“As the opportunity presented itself, we just asked, ‘Let's just see if God's on this,’” Chad says. “And so we started kind of moving in a direction, and the doors started opening, and it was working. There was some wrestling on whether or not this is the right move to make, but ultimately we made the right decision.”
That kind of faith has long been part of Chad and Hayley's lives. They first met in a gym in the Dallas-Fort Worth area when Hayley asked for help with personal training. Chad, who was lingering at the front desk on his day off, offered to assist. One consultation turned into friendship, then marriage. Eighteen years later, they have three kids and a life they never imagined.
Chad spent years in ministry, while Hayley continues to serve as a Chief Compliance Officer. Owning a wellness franchise was never in their plans, but today they see bioworX as an extension of their calling. “To me, Jesus is everything,” Chad says.” I don't care about anything else. I have no ambitions for wealth or fame, but I do have a mission to see the sick healed and people saved.”
Seeing people live healthy and whole is the goal of the suite of restorative treatments bioworX now offers. Their recovery, wellness, and regenerative therapies include everything from cryotherapy and infrared saunas to vitamin injections, IV drips, ozone therapy, exosomes, peptides, and more. “bioworX is the place you didn't know you needed,” Chad says, smiling.
They longed to see Boerne embrace its healing roots. Historically, the town has been a place of restoration for centuries. In the 1800s, people flocked to the town regularly to seek treatment at area sanatoriums. It was often said that there was “healing in the hills,” and Chad and Hayley hope to revive the tradition of helping people become the best version of themselves.
The Boerne bioworX, which opened in August of 2025, quickly drew praise from clients for its warm, welcoming feel. The Buckles, with help from local designer Lorena Martinez at Forge Imports, appointed the space intentionally with comfortable seating, soft lighting, and an atmosphere that invites people to stay a while. “Healing is a family core value for both our business and our life,” Chad says. “Every heart needs a safe place to land.We designed all our locations so people can walk in, feel safe, seen, and heard, and be able to sit down to have a conversation. I want someone to walk in and feel comfortable, even if they weren't going to spend a dollar in here.”
The Buckles’ approach mirrors the philosophy of early franchise owners Jeff and Sheryl Reeh, who also live in Boerne. The Reehs’ journey began in 2012 when Sheryl’s brother Brian faced the possibility of back surgery. With the help of a friend, he tried cryotherapy for the first time. After a year and a half of experimenting, his pain disappeared, and he said the surgery was no longer necessary. Jeff decided to try it for himself due to his debilitating arthritis. He did a session and slept for a full night for the first time in two years.
That moment sparked the birth of what is now bioworX and set the tone for how the company would operate: nothing would be offered to clients that hadn’t been personally tested. “That definitely set the foundation for how they approach what they do,” Hayley says. “There's nothing that is ever introduced that we haven't tried on ourselves. I really feel like they are huge pioneers of the wellness movement.”
While bringing that movement back to Boerne, the couple toured a historic property that wasn’t even on the market. Something about it felt perfect, but other parties were interested, so they had to move quickly. When she returned home, Hayley wrote a letter to the owners. “We left the tour, got home, I got in the shower, and I felt I needed to write a letter,” Hayley says. “I just got this vision of talking about the history of Boerne coming together with what we're doing and creating an environment for healing. I wrote it in 30 minutes, and we were approved two days later.”
Today, the Buckles see countless stories of renewed energy, reduced pain, and restored hope walk through their doors. They measure success not by numbers but by transformation. Their three locations now anchor the community with a simple hope: “healing happens here.” And for Chad and Hayley, it all began with a post-game recommendation from their son and a willingness to trust the open doors in front of them.
mybioworx.com/location/san-antonio-boerne | 830-251-6200 | 701 S. Main St.
“I just got this vision of talking about the history of Boerne coming together with what we're doing and creating an environment for healing.” —Hayley Buckles
“Every heart needs a safe place to land… I want someone to walk in and feel comfortable, even if they weren't going to spend a dollar in here.” —Chad Buckles