If you've been in Huntsville for any amount of time, you've probably seen Donny Maleknia, owner of Donny's Diamond Gallery, spreading his contagious energy through town. For nearly 30 years he and his family have provided Huntsville with a personal jewelry shopping experience, and during that time he has become known for his positive spirit and generosity. He is a true family man and has created a business where all are welcome, so we dove in to learn more about the principles on which he has built his success in business and life.
When did you know you wanted to pursue a career in the jewelry business?
Design has always been a passion of mine, but after landing my first job in computer science, an acquaintance suggested that my personality and demeanor would be well-suited for a role in jewelry. He encouraged me to work as a jewelry salesperson and eventually hired me as a traveling jewelry salesman. Before long, I decided to quit my programming job and pursue a full-time career as an independent jewelry salesperson, with the goal of eventually owning my own jewelry store.
What keeps you going throughout the ebb and flow of owning a business?
I genuinely love my job and my customers. That passion gives me the energy to show up to work with a smile, regardless of the circumstances.
You are always so energetic and positive. Where does your energy come from?
I love music and dancing. I begin each day with music and movement. Sometimes at work I'll dance, and I'm sure that some passersby have witnessed this. I tell everyone: if you're feeling tired or down, put on your favorite music and start dancing. You'll feel better in no time!
What is your favorite Jewelry trend?
I love classic designs the most. However, the most important factor in selecting jewelry is what the customer likes and feels good wearing. Each piece of jewelry becomes part of you, something your family will cherish for years to come.
What do you hope your customers take away from shopping at Donny's?
At Donny's Diamond Gallery, we believe that every person who enters our store is a gift from God, and we strive to treat them as such. I hope that by the time our customers leave, they will feel like part of our family, knowing they can stop by for any reason and leave with a smile on their face.
What role do you believe small business owners should play in the community?
My wife, Fatemeh, and I met here, but our childhood backgrounds in Iran taught us an important lesson: when you have a piece of bread and someone walks through your door, you must share it...even if that bread is all you have. We strive to live by this principle and have raised our children with it in mind. We strongly believe that to whom much is given, much is required. We are thankful for the success of our business, and for our loyal customers. We see it as our duty to give back to the community that has been so generous to us.