Something is brewing in Allen, Texas—and it smells like sweat, success, and protein donuts.
Tucked inside what used to be a rugby center, Hidden Gym is anything but ordinary. It’s anything but hidden. This 30,000-square-foot playground for the serious fitness crowd is where NFL players, CEOs, and high school athletes train side by side without skipping a beat—or a rep.
Owned by Greg McCoy and his powerhouse wife, Tawna (a retired Bikini Olympia competitor who ranked top eight in the world), Hidden Gym is a wellness hub bustling with activity as soon as you walk through the doors. It’s a full-blown fitness fortress complete with boxing rings, turf sprint tunnels, squat racks, dumbbells, and enough energy in the air to power a small city.
Greg’s not just a gym owner. The man has competed in 25 physique competitions. That’s two dozen more than your average weekend warrior. He’s been in the trenches, and every piece of equipment in the gym reflects that—handpicked by Greg himself, with the precision of a guy who knows what it takes to win.
But Hidden Gym isn’t just about building biceps. It’s about building community.
The gym draws a no-excuses crowd: high-level execs, NFL players (a Cowboy casually walked past me mid-interview), high school athletes, and everyday grinders who don’t miss workouts. “It’s not about demographics, it’s psychographics,” Greg says. “People who train here make fitness one of their top three life priorities.”
Six boxing classes a day are led by TMack, a former fighter turned elite coach who’s as sharp behind a mic as he is in the ring. They even film podcasts on-site—lights, cameras, and all. One minute you’re dodging jabs in class, the next you’re hearing TMack drop wisdom on camera.
Hidden Gym may lean gritty, but it’s polished too. Need an adjustment? Stop by the in-house chiropractors at Ignite Health & Wellness. Need a cleanup before date night? Christian, who owns Change It Up Hair Studio in the back, can fit you in. Feeling depleted? Grab a prepped meal or the legendary protein donuts from the fridge by the front desk. (Good luck, though. They sell out faster than a playoff ticket.)
And then there’s the beer! Hidden Gym partnered with Armor Brewing, an Allen favorite, to throw one of the most genius events we've seen in a while: Brewskis and Barbells. Picture this . . . vendor night, cold beers, and even a custom-brewed beer made just for the event. It’s the kind of night where lifting heavy and drinking local collide in the best possible way.
Education is a pillar at Hidden Gym. They host certification courses for future personal trainers and emphasize what men need to thrive: resistance training 3–5 times a week, high-protein diets, understanding macros, and knowing their numbers (BMI, body fat, circumference, all tracked via their 3D body scanner). Because let’s face it, if you don’t know what you’re made of, how can you improve it?
Oh, and don’t be fooled. Hidden Gym isn’t just a boys’ club. About 45% of the members are women, and everyone trains with the same mission: to perform at their peak.
With three locations (Allen, Richardson, and Pegasus Park in Dallas), Greg and Tawna have created something rare, a place that’s more than a gym. It's a haven for top performers who want to be well both inside and out. If you’re ready to train hard, eat right, and surround yourself with people chasing greatness, Hidden Gym is waiting. For more information, visit hiddengym.net.