“Hospitality Meets Luxury” is the vision behind Prime Concepts Detroit, a restaurant group headquartered in West Bloomfield and the creative minds behind several restaurants in the area. “Prime Concepts is a product of love and passion,” says Tiffany Johnson of Prime Concepts Detroit. “The stepping stone to our success was Prime 29 Steakhouse, which is celebrating its 10-year anniversary this year. A few years later Nara, a beloved neighborhood restaurant, came to life. We created something special in a location that most considered doomed to fail because of numerous previous restaurants failing in that space. At that moment, we confirmed to ourselves that with a strong, dedicated, hardworking, and creative team we could truly build something special. That is how Prime Concepts came to life. Later, we proudly added our flagship Detroit supper club Pao, which soon became a staple in the downtown entertainment district area.”
Beyond Prime 29, Nara, and Pao, Prime Concepts Detroit also operates Wabeek Country Club in Bloomfield Township. “Our members are young professionals who seek an elevated, getaway experience,” says Tiffany. “A day at Wabeek will be the best vacation you ever had, right in your own neighborhood.” With a golf course designed by Jack Nicklaus and Pete Dye, fine dining, and numerous other amenities, she adds, “it is as luxurious as a 5-star resort.”
On the horizon for Prime Concepts are two new spaces. Nara Miami is a brand-new location in North Miami, Florida, which will launch later this year. Closer to home, guests can experience Ciao in West Bloomfield, which will open later this year as well as an Italian-themed supper club and banquet hall.
Prime Concept’s strength is their team, says Tiffany. “The restaurant industry was shattered by COVID, and we learned how to come back stronger. Make no mistake, it has been a difficult journey, but as we maintain our guest pledge for great food, excellent service, and an elevated atmosphere, we will continue to work hard and have fun doing it.”
Places to Savor
NARA
Featuring Japanese-inspired cuisine, expertly crafted sushi, and live hibachi shows with a supper club experience in the ultra-lounge. naragrille.com
PRIME 29
Aged USDA cuts and jet-fresh seafood straight from the water. Live musicians and DJ entertainment every weekend. prime29steakhouse.com
PAO
The first supper club in the metro Detroit area, PAO is a culinary journey of delicious flavors and an unforgettable atmosphere. paodetroit.com