The first thing most clients notice at Prime IV Hydration & Wellness isn’t the science—it’s the serenity. Soft lighting, quiet music, and zero-gravity massage chairs create an atmosphere that feels more like a high-end spa than a medical clinic. Warm neck pillows, cozy blankets, and optional oxygen therapy set the tone for what many describe as “a one-hour vacation.”
But behind the soothing environment is a deeply intentional, nurse-led wellness model designed to help people restore energy, strengthen immunity, recover faster, and simply feel better in their daily lives.
For owners Michelle Nolph and Michelle Bruemmer, bringing Prime IV to Columbia was as much about care as it was about comfort. “We wanted a wellness center where clients could feel taken care of and truly participate in their health,” Nolph says. They also envisioned a space where nurses could use their full skill set—IV starts, clinical judgment, patient education, and ongoing care. “Creating a place where nurses love to work was a big part of my vision.”
Many clients arrive thinking they feel “fine,” unaware of how common dehydration and vitamin deficiencies really are. Fatigue, brain fog, poor sleep, recurring colds, slow workout recovery, and diagnosed deficiencies like B12 or vitamin D are some of the patterns their team sees most often. “Most people don’t connect these symptoms to nutrients,” Nolph explains. “But when we replenish what they’re missing, the difference is noticeable.”
Every first-time visit begins with a nursing consultation where goals, medical history, and symptoms guide the choice of drip. Popular options include immunity blends, athletic recovery, and anti-aging therapies like NAD+ and Niagen—a newer, faster infusion with powerful cellular benefits. Weight-support drips also remain in high demand, especially the Skinny Mermaid, a Columbia favorite for its energizing blend of vitamins.
At Prime IV, the experience is relaxing, but the results are real—and designed to support long-term wellness from the inside out.
One of the biggest surprises for new clients is how quickly IV nutrient therapy can create a shift in how they feel. Much of that comes from the science behind it. Unlike oral vitamins—which lose potency through digestion—IV therapy bypasses that process entirely. “When nutrients go directly into the bloodstream, the body can use nearly all of them,” Nolph says. “People often notice clarity, energy, or hydration much sooner than expected.”
Beyond the immediate boost, many clients rely on IV therapy for steady, long-term support. Consistent hydration helps regulate sleep, stabilize energy, strengthen immunity, and improve recovery after workouts. Regular visitors often report fewer colds, better focus, and a noticeable improvement in how their body handles stress and busy schedules.
Memberships are a key part of Prime IV’s approach, giving clients an accessible and consistent way to feel their best. Options range from a once-a-month drip with supportive injections to a higher-tier plan that can be shared with a family member. Routine visits also allow the nursing team to track progress, refine recommendations, and build sustainable wellness habits rather than short-term fixes.
Columbia’s wellness trends reflect national patterns: people want practical tools to support immunity, energy, and overall resilience. Quick vitamin injections, hydration boosts, and supportive therapies have become go-to options for travelers, athletes, teachers, healthcare workers, parents, and anyone balancing demanding schedules.
What Nolph believes truly sets Prime IV apart is not just the treatments, but the team behind them. “We’re a nurse-led wellness clinic,” she says. “Clients feel cared for, listened to, and safe. That trust is at the heart of everything we do.”
Prime IV Hydration & Wellness
2703 E Broadway #226 • Columbia, MO 65201
(573) 773-4405 • primeivhydration.com