iBoutique Focuses on Fall Fashion

Stay on Trend with Unique Designs and Accessories

Market Street offers an eclectic range of fine shopping experiences, and one of the most notable is iboutique. Eye-popping accessories and lush fabrics greet you as you enter this distinctively on-trend shop. Owner Brisann Smerz has extensive experience in retail, which led her to open iboutique 12 years ago, with a focus on fitting every woman's style and size.

"Our regular clients are amazing, and they can attest to the fact that there is a little something for everyone at iboutique. I can fit most sizes and ages, so I cover the spectrum," she says.

While iboutique has a niche in artistic and contemporary jewelry, they offer one-of-a-kind clothing finds for ages 25-plus, along with pieces for more mature and business-focused women.

"I have the best jewelry, with lines such as French Candy, Virgin Saints and local vendors like Jessica Elliot who is based in LA. I offer a wide selection, and as I like to say, jewelry has no size—it fits everyone!"

Staple pieces, with a few trends mixed in, can spice up any wardrobe, no matter a woman's size. Denim is a huge trend for fall, and Brisann notes she is the only boutique owner in her area with a great selection of denim for women. 

"We pair denim with everything—dress it up or down, it always works."

Brisann feels she has chosen the perfect location for iboutique because women in Scottsdale are relaxed and unafraid to be themselves. She is there to offer fashion advice as you browse the shop, as she wants her philosophy of top-notch service to transcend throughout the entire shopping experience.

Her picks for fall keep with her ability to add bold touches to everyday looks.

Look 1:

Pistola ripped denim made in the USA, white button-down Bella Dahl 100 percent cotton made in Los Angeles, tennis shoes by Melissa designed by Vivienne Westwood, Hammit Italian leather handbag made in the USA, ring by Marcia Moran Los Angeles

Look 2:

Hale Bob dress—classical/professional line with design and color; jewelry by B-JWLD –statement jewelry –local vendor; Hammit leather handbag

Look 3:

Blank green cargo pant with zippers, Cult of Individuality back zipper sweatshirt, Atenti yellow faux-fur handbag, Virgins Saints and Angels necklace and ring 

20789 N. Pima Road #115, Scottsdale, Arizona, 480.656.5616,


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