We’ve all seen the TV ads. You know, the ones in which happy couples surprise each other, or their unsuspecting teens, with the gift of a $50,000 red ribbon-wrapped luxury vehicle. That’s because the holiday season is a time when dreams become realities — including the giving and receiving of gifts that go vroom.
A shiny new vehicle is more than a fantasy gift for some Americans. According to The New York Times, gift sales make up 10 percent or more of December sales for some automakers — especially those that offer luxury cars.
Lexus started the cars-with-bows phenomenon in 1999 with its “December to Remember” campaign. Other luxury brands that show up on lists for Santa include Mercedes, BMW, Audi, Jaguar and Land Rover. Are you thinking of giving your significant other the ultimate Christmas gift? To help you decided, we asked the general managers at five of the top local dealerships — Chapman BMW Chandler, Jaguar Land Rover Chandler, Audi Chandler, Mercedes-Benz of Chandler and Lexus of Chandler — what vehicles they would give to their loved ones. You can’t go wrong with these experts’ recommendations. And you’ll feel good knowing that your purchase gives back to the community.
On the following pages, we share the dealers’ picks and learn about the local charities their companies support. Whatever car you pick, don’t forget the gigantic bow!