City Lifestyle

Want to start a publication?

Learn More
Sherri Sparks, Founder and Owner of Elderly Care Concierge, and Sandy Betancourt, Dallas Concierge

Featured Article

Innovative In-Home Senior Care Solutions

Once the kids grow up, Elderly Care Concierge is there to help with aging parents.

Article by David Muscari

Photography by Alyssa Jeandron | Glow Photo Studio

Originally published in Park Cities Lifestyle

Sherri Sparks founded Elderly Care Concierge in Dallas in January 2022, somewhat by accident. After a long successful career in business, working with some of the world’s top brands, she was led to the business of caring for seniors through her own experience with an aging parent.

During that time, she developed an intimate understanding of the issues families face with seniors.

The bulk of her career focused on business applications via technology. “I worked for Fortune 500 companies for three decades (EDS, Capital One, Sabre Holdings),” Sparks explains. Throughout her career, she solved all sorts of problems with technology. But this was her family, and a much different scope. That’s when alarms began to ring.

“As I thought about the care that seniors need, I soon realized there had to be a better way to offer assistance to families taking care of parents and provide seniors the kind of care and independence they needed to live in their own homes,” Sparks says.

A University of Michigan study found that the majority of people over 50 say it’s important that they keep living in their current homes as long as possible.  However, another poll shows many of them haven’t actually prepared for “aging in place.”

That is a significant part of Elderly Care Concierge’s services, which include coordination of care, home services, transportation, meals and nutritional assessments, financial planning, elder law, social and mental wellness, in-home fitness and training, and life planning. Elderly Care Concierge helps families navigate and identify what services and/or care may be needed so that parents or a senior can stay in their home. 

“For example, we can bring in both medical and non-medical care into the home,” Sparks says. “Or, if mom needs help with shopping or getting to the doctor, we can help.”

The company offers 24/7 monitoring for additional peace of mind for families, driven by modern technology that is not intrusive to seniors but allows families to feel secure in their safety.

“Our team of caring and trusted professionals allow you to focus on relationships and time with your loved ones, while we handle the tasks and details,” says Sparks, who serves as the company’s president. “We communicate and update families on exactly what’s been done, and the next steps needed.”

Sparks says she’s extraordinarily proud of the distinctive philosophy at the heart of her company: “We have a deep culture of caring and strive to make a difference in our members’ lives.”

She also points to a number of differences between Elderly Care Concierge and other such outreach organizations. “We are the one central point of contact for families needing care for their parents or for seniors that need a little extra help,” she says. “We also employ a vetted network of quality professionals so that families do not need to spend hours trying to find the right resources. And, we have our own online portal to streamline and facilitate communication of services to any family members that need to know of the care members are receiving.”

No two families are alike. “By listening closely to our members, we identity and tailor services to meet their specific needs,” Sparks says. “Our overarching goal is to provide peace of mind for the families and independence for parents or seniors.”

Located on Northwest Highway, the company is situated in a familiar spot for Sparks and Park Cities residents. “Our children were raised in Highland Park, and we have been residents of Preston Hollow, Park Cities, and now, Bluffview,” Sparks says. “We know the area very well.”

As for the next steps, Sparks is enthusiastic: “I see Elderly Care Concierge offering services to seniors not only in the Park Cities and around DFW, but also in Houston, Austin, and San Antonio.”

Elderly Care Concierge is located at 4347 West Northwest Highway. For more information, visit ElderlyCareConcierge.com or contact 214-814-1722 or Info@elderlycareconcierge.com.

“As I thought about the care that seniors need, I soon realized there had to be a better way to offer assistance to families taking care of parents and provide seniors the kind of care and independence they needed to live in their own homes,” 

  • Sherri Sparks
  • Sherri Sparks
  • Sherri Sparks
  • Sherri Sparks, Founder and Owner of Elderly Care Concierge, and Sandy Betancourt, Dallas Concierge
  • Sherri Sparks, Founder and Owner of Elderly Care Concierge, and Sandy Betancourt, Dallas Concierge
  • Sherri Sparks