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Denizon Hotel, McKinney, Texas

Featured Article

Investing in Timeless Design

Interior designer Tiffany Woodson highlights how investing in thoughtful, quality design creates lasting value in homes.

For Tiffany Woodson, the founder of Dallas-based design firm INK + ORO, interior design is not just about creating aesthetically pleasing spaces; it’s about investing in a home that will stand the test of time and reflect those who reside there. As a leading designer in both residential and hospitality projects, Woodson’s philosophy centers on the idea that thoughtful, high-quality design is one of the best investments a homeowner can make.

“I+O was founded on the fact that interior design with an interior architecture background creates much more seamless spaces with a higher level of design quality,” Woodson explains. “Many design firms work this way, but it’s generally done as two separate companies—an architect and a design firm—whereas ours is all under one roof.”

Whether designing a luxurious home or a high-end hospitality space, the integration of design and architecture results in functional, timeless and seamless spaces. INK + ORO’s  cohesive design experience is driven by the client’s unique personality, style and needs, ensuring their home is an investment in their individual well-being and happiness.

“Our aesthetic is defined by the client's vision,” Woodson shares. “The one constant thread between all our projects is quality. We are constantly driven to make beautiful material transitions and details alongside a very strategic use of materials and furnishings to inspire a more holistic design approach.”

This commitment to quality ensures that each element within a home is chosen with purpose, whether it’s a unique piece of furniture or a carefully selected material. When people invest in high-quality elements that speak to them, they’re making a choice that elevates the space, adding to its value and ultimately improving their at-home experience.

A testament to Woodson and her team’s ability to adapt to different design styles, INK + ORO has a broad and varied portfolio of projects that feel personal and authentic to each client’s vision. “The reason many clients work with us is that we don’t particularly have a style—again, it’s not MY house, I do not live there,” Woodson explains. “A home should be a reflection of the client brought to life.”

With a passion for blending various design influences, Woodson is inspired by the dynamic and sophisticated Dallas community. “Dallas is a hub for so many people from different backgrounds, which allows for us to approach each project with a unique vision,” she shares. “It’s a worldly and well-traveled community, allowing us to gather ideas from different parts of the world and reference special global influences.”

One of the most exciting projects that Woodson has worked on is the Crespi Estates. The home, still evolving, features bold, avant-garde pieces and materials influenced by the client’s love for art, fashion and travel. “We have stone boulders from Italy that make up a bar, locally built furnishings we sketched and built with the client, and one-of-a-kind pieces that make the home absolutely stunning,” she shares. “The materials used are eclectic and edgy, and the architecture is inspired by a global South African architecture firm.” 

This project showcases INK + ORO’s belief that investing in a home isn’t just about picking the right furniture, it’s about the holistic approach to design, where every detail, from the architectural layout to the materials chosen, works in harmony to create a lasting, valuable experience.

For anyone considering investing in their home or embarking on a design project, Woodson’s philosophy is clear: invest in quality, authenticity and craftsmanship. When done thoughtfully, those investments can transform not only a space but a life.