Jennifer Moser is a well-known name in the Scottsdale Public Relations and Event Planning realm. However, her philanthropic efforts are far reaching, covering an array of largescale organizations. Her passion for giving back to the community in which she has had such great success is rewarding.
"I moved to Arizona in 1991. I love the Scottsdale community not just for the people but there is something for everyone."
Moser's career has evolved in her many years working in the media. She began at a television and video publishing company, where they later created a public relations division.
"I think a huge milestone in changing the path for me was starting as executive assistant to the president and ending with the role of running the company as CFO and COO, where I created new divisions and put together an excellent team. Eventually I decided to take a leap and start my own business and ended up opening the doors initially with a partner, then taking over the company and expanding it on my own. Shortly after we started we were honored to be chosen to handle the PR and event efforts of launching the Arizona Diamondback’s new uniforms and color change from the purple to Sedona Red, which won us an award for the execution. I continued to work with some of the most well-known companies, non-profits and athletes. A number of years later I was approached to merge companies with another successful firm and we became Rose+Moser+Allyn in 2010, based in Scottsdale.” Here Moser brought her event expertise with non-profit and for-profit events as well as more mainstream public relations and marketing clientele. “I’ll never forget getting the call to work with Garth Brooks doing an event at Dominick’s Steakhouse for charity. Being a fan, that was pretty cool. We raised over a million dollars in a few hours!”
Rose+Moser+Allyn finds it's easiest to explain what they do, through why a client would choose them -- you want to win, need a bigger fan club, have a good idea, need to raise money, deserve publicity and you need the best in the public relations and event business. With such prestigious clients as Steak 44, Ocean 44, Larry Fitzgerald, Mountainside Fitness, the Arizona Diamondbacks, Rose+Moser+Allyn has settled into a prominent niche in Arizona.
Moser is proud she has been able to not only have non-profit clients, but has had the opportunity to help others by volunteering her time with organizations, advising on boards and participating in or chairing well-known galas in town. She was Chairman of the Board of Directors for Make-A-Wish Arizona. She chaired their Wish Ball Gala for three years and is co-chairing again this year for the 40th Anniversary.
"Being on the Board of Directors allowed me to get a more intimate look at what granting a wish does for the child as well as their family. Giving them that hope and excitement was often the highlight and happiness the family needed in the midst of very tough times. When wish children would come visit to talk about their wishes, you could really see what a difference it made in their lives.”
Unfortunately, the March event has been postponed, but Moser is looking forward to celebrating the 40th anniversary this August 21, and continuing to grant wishes.
The Phoenix Heart Ball, benefitting the American Heart Association, is a night of hope and festivities that the Scottsdale community embraces each year. Moser serves as the 2020 Chairman and her reasoning for involvement in this charitable organization is personal.
"I lost my father when I was 27 to Heart Disease so this cause is important to me. He and my family never met, and I wish they had had the chance. When I learned 80% of heart disease is preventable with education, diet and exercise I was shocked. Most people don’t know heart disease is the leading cause of death for men and women in the United States. Most forms of this disease are very treatable today, and this is only part of what the American Heart Association does. They are also helping with diabetes, obesity efforts, tobacco/vaping initiatives and education for children. With the recent news of the COVID-19 virus, the AHA and Heart Ball has additionally turned its efforts to feeding the underserved, as one in four children in Arizona live in poverty. We are also assisting seniors with food totes and supporting doctors and nurses. The AHA just announced a 2.5-million-dollar grant to assist in the research of COVID-19. We hope to raise money now for these efforts as well."
Moser shares her goal this year is to keep traditions alive, as one of the most notable and respected charity galas in town, and to raise money to educate and save lives. Her theme, Remembering Hearts: Past, Present and Future is about remembering those lost, taking care of oneself in the present and teaching children and others how to lead healthy lives in the future.
"The Phoenix Heart Ball is Saturday, November 21, 2020. We raise no money the evening of the ball, there is no auction or paddle raise, we do all of our fundraising now celebrate that evening the generosity of the community and the fabulous committee working tirelessly all year. We look to have as much as possible underwritten.”
People can get involved by participating in the following areas: becoming a sponsor of the ball by purchasing a table or seats, underwriting, or sponsoring well needed heart health programs or research. All of the money raised stays in Arizona and programs can be customized to fit within any mission. Please reach out to PHOENIXHEARTBALL@heart.org.