I recently traveled with Abercrombie & Kent on their Spain and Morocco by Private Jet itinerary and, while I expected flawless logistics and the layered luxury A&K is known for, I was still completely blown away. The journey delivered everything you’d hope for: history, hospitality, artistry, and extravagance — but what surprised me most was how deeply personal it all felt.
Spain, as the first stop on the journey, felt elegant and cinematic from the start. Granada, home of Flamenco, carries a kind of magic that felt surreal. Thanks to Abercrombie & Kent’s exclusive access, we were one of the first groups inside the ancient Alhambra palace and its stunning Generalife gardens. Abercrombie & Kent has built its reputation on creating moments travelers would otherwise never experience or struggle to arrange on their own. Throughout the trip, there was a distinct sense of moving beyond the expected tourist experience. At the Alhambra, we were granted entry into an otherwise restricted tower alongside a guide from the property, offering an even deeper appreciation for the history and craftsmanship woven throughout the palace.
From Granada, we boarded an Abercrombie & Kent private jet, to fly over the Atlas Mountains, crossing from one continent to the next and into Morocco. Traveling by private jet created a rhythm unlike traditional travel, where long airport lines and logistical fatigue disappear, allowing the journey itself to become part of the luxury experience. After landing at in Errachidia, we continued deeper into the Sahara by Land Cruiser. Eventually, there comes a point in the desert where there is only one way forward: by camel. After dressing in a traditional headscarf to combat rogue sand and wind, we rode across the dunes toward Abercrombie & Kent’s private desert camp.
When we arrived, we were welcomed with traditional Moroccan mint tea. The camp featured a beautiful dining tent, along with individual guest tents, and an outdoor lounge overlooking an endless sea of amber dunes. Despite being described as a “camp,” the experience felt far removed from traditional camping. Lantern-lit pathways wound through the sand toward spacious tents layered with Berber rugs, crisp linens, and full bathrooms complete with hot water; an unexpected level of comfort in the middle of the Sahara.
At sunset, we climbed to the top of a dune where the Sahara seemed to stretch endlessly in every direction. That evening, dinner was a traditional Berber meal of slow-cooked meat and dates prepared in a tagine alongside Moroccan couscous and vegetables. Surprisingly, a meal served in the middle of the desert became one of the most memorable I’ve ever had. After dinner, we gathered around the campfire for a performance of traditional Gnaoua music, the rhythmic drumming and singing carrying through the night air.
Without city lights, the desert was impossibly peaceful and the stars felt brighter than I had ever seen. There was a sense of intimacy to the evening that luxury hotels, no matter how grand, rarely achieve. The desert has a way of stripping away distraction and what remained was silence, scale, and perspective.
What made the experience even more remarkable was the camp’s ephemeral nature. Designed to exist in complete harmony with the landscape, it leaves no trace behind once guests depart. The camp is carefully dismantled and rebuilt between each visit, meaning no two stays are ever exactly alike. This luxury oasis appears and disappears like a desert mirage.
The next morning, I watched the sun rise over the dunes with a coffee in hand, the desert shifting slowly from cool shadow to soft light before we began the journey back to Abercrombie & Kent’s private jet en route to Marrakech.
Marrakech is a vibrant and intoxicating city; it’s a kaleidoscope of colors, textures, and sounds. While we were there, the curated experiences revealed both the city’s energy and its quieter beauty: navigating the busy medina alleyways by motorbike, wandering through the iconic Jardin Majorelle and its museum, and drifting through the souks and serene courtyards of traditional riads.
Marrakech has long drawn designers and creatives for inspiration, from its architecture to its layered use of color and pattern. Moroccan and Berber rugs, in particular, have become coveted pieces far beyond the country itself.
Luxury travel can often lean too heavily on excess, mistaking extravagance for meaning. What distinguished this experience was its balance. Yes, there were stunning accommodations, beautifully executed meals, and impeccable service at every turn. But the trip never felt performative. The luxury existed in the ease; in the way it allowed us to be fully present, to absorb each place without distraction.
In a time when travel often feels rushed, overshared, and transactional, Abercrombie & Kent has created something increasingly rare: the ability to move slowly through extraordinary places while experiencing them at their most intimate and unforgettable.
Eventually, there comes a point in the desert where there is only one way forward: by camel.
The journey delivered everything you’d hope for: history, hospitality, artistry, and extravagance — but what surprised me most was how deeply personal it all felt.