JLB: Getting Down To Business

Article by Brianna Melanson

Photography by Louis Leggieri

Originally published in Franklin Lifestyle

No one expects a small business owner to also be a marketing guru. In addition to running a business like a bakery or law firm, when would the owner have time to work on their online marketing? Leave the branding and web projects to the JLB (Joy, Life, Business) experts. JLB launched in Franklin in 2003 and has grown to be the largest web design and digital marketing agency in the Nashville area. Instead of using multiple vendors, JLB encompasses all the marketing solutions a business could need under one roof. For over 650 brands, JLB is their accountable source for graphic design, IT and hosting services, specialty software, site
maintenance, and more. CEO and owner Ken Royer says, “We’ve created a model that makes it easier for businesses to have an online presence and implemented a solution for business owners where they can come to one place for support and different online needs.” 

After being headquartered in Brentwood for over five years, the team is back in Franklin in a 9,000 square foot office on Seaboard Lane. Ken says, “Franklin has supported us since the beginning and continues to be the foundation of our business, so we’re investing in the city by setting up a long-term home here and bringing in over 20 jobs.” The high tech building is nearly done being
renovated and will be a hub for clients to come have coffee and talk strategy in the conference room, lounge on the deck, train and troubleshoot with the brand and web masters, and come together as a community.

The more JLB grows and succeeds, the more they want to give back. Ken and his wife Jennifer are passionate about charities that take care of children in need, so they’ve chosen several in the area to receive no-cost marketing and donations. These nonprofits don’t have the budget or team members to drive needed awareness in the marketplace, so JLB has given them the best
innovative websites and marketing you can buy. With their excellent branding and SEO, a wider audience can view and educate themselves on the nonprofit’s mission and take action. Ken says, “We are grateful to help and would love the community to rally around The Davis House and Franktown. Their causes are meaningful!”

You may also recognize their website FranklinIs, venture and host of The Sizzle Awards, Williamson County’s longest and largest business awards. FranklinIs is another way they get involved because the platform shares local happenings and business recommendations. JLB clients also benefit from free advertisements on FranklinIs. Ken explains, “Our internal motto is if we take care of the business owners and clients, it’ll naturally take care of us. It’s a positive affirmation environment where we’re passionate about doing it right, doing it better, and giving everyone an extra edge.” JLB’s impressive portfolio includes The Franklin Theatre, FISK University, Marquee Dental, Mercy Community Healthcare and The Tennis Store of Franklin. JLBWorks.com

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