“When you think of your pets, you know they're part of your life,” says Kari Montgomery. “But for them, you are their whole life.”
Scott and Kari Montgomery have worked in human health and wellness for decades. So, when the husband-and-wife team saw the need for addressing pet wellness, they did their homework.
One of the things they discovered was that there are more than 90 million dogs in the United States. “We wanted to bring our human nutrition experience into pet nutrition to solve a problem,” Scott says.
After 30 years in business leadership in a global health, wellness and longevity company, including 17 years as chairman of the company’s nonprofit that provided nutritional supplements to 43,000-plus kids in 900 programs in 12 countries, Scott decided to bring his business experience of human nutrition to pets. Today, the couple’s nutritional supplements for dogs are on Amazon.
Kari brings an equal level of experience in sales, marketing, social-media, culture and relationship-building to K9-Innovations. "Pouring into others is what we love to do,” Kari says. “When you surround yourself with the right people, you’re inspired to do more good, and that's what we aim to do with every product, every interaction and every pet parent we connect with.”
The Montgomerys say they're applying everything they’ve learned, from formulation to branding, from ingredient quality to consumer behavior. “We are passionate about wellness, and we love to build with trust,” Scott says.
Scott says the fillers, preservatives and artificial flavorings that human beings are concerned about in their food supply are just as prevalent in pet food. “It’s in the dog food, too,” he says. “We did a lot of homework, and we saw a huge void in the pet industry.”
Pet ownership of multiples is growing, Scott says, as is having pets in general among millennials and Gen Z, who are waiting longer to have children, and among baby boomers, who might be experiencing loneliness for the first time. “People are becoming more aware of what their pets are getting and not getting through their nutrition to support longevity.”
So, Scott and Kari introduced Daily Skin & Coat and Daily Gut Health: cold-pressed daily chews engineered to work individually or together for total wellness. K9-Innovations’ wellness products are made in the USA, and is a “founder-led, trust-based luxury brand that sells love, and results,” Kari says.
Scott and Kari say their products address seven of the top 10 reasons why dogs go to the vet: itchy skin, constant scratching, gas, diarrhea, paw licking, excessive shedding and watery eyes.
“If your dog is showing these symptoms, you already know something’s wrong,” Kari says. “Too many pet owners wait, hoping it improves, but most products only treat the symptoms, not the root cause. K9-Innovations takes a proactive approach with a daily health routine,“ Kari adds.
K9-Innovations formulas are crafted with clean, science-backed ingredients you recognize and can pronounce. “Producing results you can count on and ship right to your door through Amazon,” Scott says. “We are keeping it simple and affordable. And, consistency is the key. There's no judgment. If you feed your dog kibble, raw or fresh food, we want to compliment however you feed your dog.”
More than just a “digestive supplement,” Daily Gut Health is a “gut-first, results-driven powerhouse in every chew,” Kari says. It fixes gut imbalance; reduces gas, loose stools and bloat; calms inflammation and supports immunity.
Moreover, Daily Skin & Coat is a dog’s “skin solution in a chew,” Kari says. “Loaded with omega 3-6-9s, DHAgold, and wild Alaskan salmon oil, Daily Skin & Coat soothes itching, reduces shedding, boosts shine and softness and strengthens the immune system.”
Scott says Daily Gut Health gives “inside-out support,” while Daily Skin & Coat offers “outside-in protection.”
“It's two steps, with one mission—a healthier, happier dog,” Kari says. “Why settle? Give them both.”
“We wanted to bring our human nutrition experience into pet nutrition to solve a problem,” explains Scott Montgomery.