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Janet Echelman, creator of Kaleidoscope Park canopy

Featured Article

Women Mirroring Kaleidoscope

Kaleidoscope Park Foundation Team Creates Special Frisco Destination For All

Article by Frisco magazine staff

Photography by Provided by Kaleidoscope Park Staff

Originally published in Frisco

Building and managing Frisco's art-focused, keenly unique Kaleidoscope Park was, and is, a team effort. With the park being a dynamic, innovative culture destination, it's home to free, year-round public programming that reflects the region's diverse, unique character. Concerts, markets, diverse musical and dance performances, and a variety of health and recreational activities, occur there. The Park also features public art, architecture, gardens, a children’s play area, dog park, performance lawns, technology terraces, shaded promenades and plazas.

Meet the talented women who keep this magical space humming within Hall Park. They muster a unique blend of strategy, acumen and commitment. 

SHAWN JACKSON
Executive Director

Shawn brings decades of experience in nonprofit leadership and managing top-tier public spaces. Previously, she served as chief operating officer at the Dallas Arboretum and Botanical Garden, where she played a key role in implementing several areas, including the acclaimed holiday experience and the Children’s Adventure Garden. She worked with City of Dallas representatives, managed the public-private partnership and collaborated with board members on strategic initiatives. She also ensured the arboretum’s safety during the pandemic and served as interim CEO during a national search for new leadership.

She holds a bachelor’s degree in education with a specialization in Spanish from Oklahoma State University. A longtime Frisco resident, Shawn has spent more than two decades in the community, where she also raised her family.

CARA DUDLEY
Director of Development and Relationships

Cara's expertise spans corporate engagement and development across both nonprofit and for-profit sectors. Previously, she spent nearly a decade at United Way of Metropolitan Dallas building
impactful partnerships and curating unique experiences for corporate partners and community
members to drive growth, innovation and community impact in North Texas. Her dedication
to bringing diverse groups together for meaningful connection and fellowship underscores her
commitment to enhancing community spaces and cultural initiatives. 

She earned her undergraduate degree from Texas Tech University and bachelor’s in business
administration from the University of North Texas. She and her family are proud Frisco residents
and spend much of their time together at the park, where her children enjoy the play area and
the variety of captivating performances and events. 

JOANNA GENUARDI 
Programs and Operations Manager

Joanna previously worked in the operations department at the Dallas Arboretum. She says she's thrilled to combine her expertise in managing public spaces with her passion for community engagement. At the arboretum, she played a vital role in supporting the development and execution of events, ensuring seamless operations while also enhancing visitors' experiences. Now, at Kaleidoscope Park, she leads the creation of dynamic, inclusive programs that bring people together to create lasting memories. Her strong organizational skills and commitment to excellence in operations ensure that day-to-day activities run smoothly while her dedication to thoughtful programming will continue to build a welcoming environment for park visitors. 

Outside of Joanna's professional work,  she spends time with her family exploring beautiful outdoor spaces.

LEAH PATE
Marketing and Communications Specialist

Leah first joined the organization as an intern before transitioning into a full-time role in August 2023. She spearheaded the park’s marketing and communications strategies leading up to and during its grand opening. She says she’s enthused to continue building brand awareness, engagement and positive recognition now that the park is officially open. 

Previously, Leah gained experience through marketing internships with the Frisco RoughRiders and the nonprofit Tomorrow’s Leaders Today, where she developed skills in storytelling, analytics and overall marketing strategy. She holds a bachelor’s degree in public relations from the University of North Texas.

As a Frisco resident, Leah takes pride in supporting a public green space that enriches her community.