For the last century, Kayser Lincoln has been a cornerstone of the Madison community, helping generations of families make one of life’s most significant investments: finding the right vehicle at the right price. As Kayser celebrates their 100th anniversary, they’re reflecting on a legacy built on trust, fairness, and an unwavering commitment to client satisfaction.
A Century of Excellence
Recognizing the need for an additional dealer due to growth of population and affluence in Madison, Ford awarded Kayser a franchise in 1925. Founded by Paul Kayser, what began as a small Madison dealership selling the Ford Model T and Model A, has grown into one of Wisconsin’s most respected automotive groups, with locations in Madison, Janesville, Sauk City, Watertown, and Green Bay.
Through the decades, Kayser has adapted to an evolving industry and environment. During WWII, material shortages meant that proof of necessity was required to purchase a vehicle. In the 1950s, Eddie Peabody, the most famous banjo player of his time, was among the notable customers to walk through their doors. Decades later, in the 2020s, Kayser navigated the challenges of a rapidly changing car-buying experience during COVID-19. Through it all, their commitment to their clients has never wavered.
This dedication was recently recognized with the prestigious Wisconsin Dealer of the Year award from the Wisconsin Automobile and Truck Dealer Association—an honor that highlights the passion and expertise of the Kayser team. In this article, we explore the principles that have made them a pillar of the local automotive industry.
Helping You Make One of Life’s Biggest Financial Decisions
Purchasing a vehicle is a major financial decision - one that Kayser understands has many implications on a family’s lives. Buying a car isn’t only about transportation—it’s about finding a vehicle that’s reliable, affordable, and gives you confidence on the road. Kayser Lincoln’s focus is on making the decision-making process simple, and their business model ensures clients have full control over their car-buying experience through several key principles.
It begins with a focus on lower prices through volume sales. Through maintaining one of the area’s largest inventories, Kayser is able to offer better prices and pass on those savings directly to customers. On top of that, they’ve also trained a non-commission sales team, which is refreshing for customers' expectations. Without commission-based incentives, the sales team prioritizes customer needs over quotas, fostering genuine relationships and trust.
Instead of spending heavily on TV and radio ads, Kayser prioritizes cost-effective pricing strategies that also allow for direct customer savings. This approach aligns with their commitment to providing transparent, no-haggle pricing, so customers can shop with confidence knowing they are getting fair value from the start. The emphasis is on making the car-buying process straightforward and stress-free, ensuring every client walks away satisfied.
A Legacy Built on Trust
As they look to the future, Kayser’s promise remains the same: to provide exceptional value, honest service, and a dealership experience that puts the customer first. At Kayser, they’ve made every visit feel like coming home—because when you walk through their doors, you’re not just another customer; you’re part of the Kayser family.
Join the celebration of Kayser Lincoln’s 100th anniversary and discover why generations of drivers have made them their dealership of choice. Visit their Madison location today, explore their extensive inventory online at kayserlincoln.com, or learn more about their rich history at kayseronline.com.