This fall, Kendra Scott releases her fall lineup of jewelry with a theme that encapsulates the desire for freedom and exploration the world is feeling today.
With the theme of “Wonderlust,” the Kendra Scott fall line takes on an edgier feel with darker stones like gold mauve abalone, Plum Kyocera Opal and black Diamonds, but with new styles that hint at mysterious and exotic locales with the Shiva line and the Baroque styles.
Kendra Scott stores in Tulsa are located at 7021 S. Memorial Dr. in Woodland Hills Mall and at 1842 Utica Square.
While the transitional fall release dropped in August, the Fall Collection officially hits Kendra Scott stores in Tulsa on September 8 with the final fall selection dropping on October 6.
“Wonderlust is the theme, for obvious reasons. After this past year, everyone's been taking so many vacations and going everywhere that they possibly can,” said Annie Davenport, Regional Marketing and Philanthropic Manager - Oklahoma.
“That 'wonderlust' reflects everyone having childlike wonder about the world again because we feel like we've been robbed of it for a while.”
August’s release featured more transitional pieces in metals that are fit and perfect for layering.
“Layering is a thing, and much like you do in any transitional season, you layer. You can layer your jewelry too,” said Davenport.
“We have one that we're really excited about called the Britt Beaded Suite, which is made from small stones that are hand-wired together. It plays on that Western theme.”
In September, fall colors come to play with stones like the Gray Banded Agate and the Baroque detailings on the classic styles of Kendra Scott.
“The Elisa pendant is a popular necklace we’ve had, but we like to give her a facelift every once in a while and reimagine our champion,” said Davenport.
“The same with the Ella Drop Earrings. They also have more edgy detail around it. We also have the gold mauve abalone, and abalone is the inside shell of a mollusk. We use those natural markings and we alter it to whatever color we like.”
The Fall Collection also features more sparkle in the final fall release, hinting at the holiday season to come. Little crystals and big gold chain links make their appearance as does the “Oklahoma” Gemma collections.
“The Shiva statement line is just gorgeous,” Davenport added.
Kendra Scott also released a masculine line earlier this year - "Scott Brothers by Kendra Scott" with her sons. Crafted with sterling silver, the masculine bracelets are designed to be hardy and low-maintenance. The bracelets feature stones like brown tiger’s eye, blue Lapis, banded agate and turquoise jasper.
“Matthew McConaughey and Payton Manning have pieces,” said Davenport. “What’s more, 20 percent of each sale of the Cade bracelet goes to Payton Manning’s Children's Hospital Foundation throughout the rest of the year.”
However, October isn’t just the month for the fall collection - it’s also the month that is dear to Kendra Scott’s heart - Breast Cancer Awareness Month.
Kendra Scott Give Back
To Kendra Scott, jewelry is also a way to make a difference, and one of the company’s top priorities is philanthropic giving.
The iconic designer introduced a separate line dedicated to breast cancer awareness, and Scott herself was just inducted into the Breast Cancer Research Fund in 2019.
“Kendra lost her best friend five years ago to metastatic breast cancer. When that happened, she really flipped a switch and made sure that every single store that we have supports breast cancer in some way,” said Davenport. “Locally, we do this by supporting organizations like Susan G. Komen and Project 31, which is an amazing breast cancer support group here.”
Nationally in honor of Kendra’s friend Holley Rothell Kitchen, the company promotes “Holley Day” on October 13.
“Before Holly passed away, she went to a retreat that is run by a group called Inheritance of Hope. Inheritance of Hope puts on retreats for families who have a member with a terminal illness,” said Davenport. “They have therapists there and the family goes to Disney World, and do all sorts of really fun things.”
The philanthropy doesn’t end there. Kendra Scott has donated over $30 million to philanthropic causes. While the Breast Cancer Collection donates 20 percent of all proceeds to breast cancer research, the company also donates 20% of sales at a Kendra Gives Back Party. These happen all the time and are typically structured as a two-hour fundraising event.
“We have three pillars in Kendra Scott: Family, Fashion and Philanthropy,” said Davenport. “Locally, we give back where it makes sense to. Mental health is a big priority now, and what we do makes a difference in our communities.”
The OU Children’s Hospital, for instance, is part of the Kendra Cares, in which employees bring the customizable “color bar” to the hospital to work with the kids to make jewelry for themselves and one other person who helps them, whether that be nurse or mom.
“Our team helps the kids go through each step of the design and appreciation process. Kendra Scott as a company is 95 percent female, and it’s an incredible company to be a part of and to help raise money for others,” Davenport said.
For more information about the fall line or Kendra Scott gives back, visit KendraScott.com.
SIDEBAR:
OUR MODELS: Whitney and Lindsay are the creators of TheDoubleTakeGirls.com fashion and lifestyle blog. These OKC-based twin sisters, moms and best friends created their website nearly 10 years ago as a way to share their “double take” on all things style, beauty, home decor and more! They love sharing affordable daily fashion finds along with styling items from their favorite brands like Kendra Scott, Anthropologie, LOFT and more! They strive to make their website and social media accounts a place where women of all ages can find style inspiration and encouragement. You can find out more about this twin sister duo by following them on Instagram at @thedoubletakegirls!