KeyCity Capital is not your typical financial service company. While most financial service companies focus on one asset or portfolio that strictly invests in the volatile stock market, KeyCity Capital is a private equity company concentrated on multi-family real estate. Through this approach, they help their partners create legacy wealth that will build exponentially for generations.
“Rent is consistent in both struggling and strong economies,” says Tie Lasater, CEO of KeyCity Capital. “Over the past decade, rent has inflated 10% year-to-year. Even in a recession, rent either remains stagnant or increases. So we invest in a fund with five to 10 assets, giving our partners a diverse portfolio that doubles their money in five to seven years and provides some cash flow.”
With more than 650 partners across the country, KeyCity Capital creates a personal relationship with every single investor, helping them create and build wealth and providing education.
“Our ideal partner has $1 - $10 million net worth or higher; we have investors with more than $100 million net worth,” says Tie. “Ultimately, anyone who wants to create safe and strong returns, diversify their portfolio and wants their nest egg to grow faster is a great fit to partner with us. We help our investors make their money work for them so that they can focus on their specialties. We’re a great solution for doctors, entrepreneurs and anyone who is career-focused and wants someone with a trustworthy approach to manage their wealth so they can focus on what they do best while we take care of the rest.”
KeyCity Capital’s success speaks for itself. Tie and his brother Boone Lasater founded the company 15 years ago, then 5 years ago, rebranded and brought in a new partner, Leigh Archer. Since then, the company has doubled yearly. They’ve received numerous accolades, including Tie receiving the coveted “40 under 40” award from the Dallas Business Journal last year and KeyCity Capital being recognized as the no. 1 financial services firm in Texas by Inc. 5000, to name a few of their many achievements. In 2021, the Dallas Business Journal named them one of the best places to work, which Tie says results from the company culture.
“We’re not just focused on individual success, but on the company as a whole. That’s why we attract a great team,” says Meliea Ware, vice president of operations at KeyCity Capital. “We’ve created a culture of gratitude and appreciation; every week, we gather to share what we’re grateful for and to affirm another team member who has exhibited one of our core values. That extends to our partner relationships, which we don’t view as a transaction but as an opportunity to add value to someone’s life.”
An additional component of KeyCity Capital's success is its prime location. The business has always officed in Southlake, and Tie plans to keep it that way.
“I live and work in Southlake, so I’m heavily involved in the community,” says Tie. “We’re so grateful to be based here where many of our partners are. Being here not only helps our business, but it allows our business to help the community.”
Setting up a personal consultation with KeyCity Capital is easy. To learn more about what their trusted partners can do to build your legacy wealth and to get the lowdown on alternative investing, go to keycitycapital.com. Begin connecting capital to wealth with trusted partners who care today!
KeyCity Capital is not your typical financial service company. While most financial service companies focus on one asset or portfolio that strictly invests in the volatile stock market, KeyCity Capital is a private equity company concentrated on multi-family real estate.