Here in Colorado, winter sports are more than just a pastime—they’re a way of life. And thanks to places like Larson's Ski & Sport, families and outdoor enthusiasts have enjoyed convenient, reliable access to ski and snowboarding equipment for decades. Located just a short drive away in Wheat Ridge, Larson’s has been the go-to spot for those seeking expert advice, quality gear, and community-centered service.
This year, Larson’s Ski & Sport celebrates an impressive milestone: 50 years in business. Owner John Larson, who began working at the shop in 1979 and took ownership in 1984 at just 21 years old, has been the heart and soul of the business. Over four decades, he’s transformed Larson’s from a small seasonal rental store into a full-service ski and snowboard shop. "We’ve grown by listening to our customers,” says John, “and we strive to deliver what they need.” This customer-first approach has shaped Larson's into a cornerstone of the local winter sports community.
One of the hallmarks of Larson’s success is its commitment to knowledgeable, expertly trained staff. John sends his team to regular training sessions to ensure they stay up-to-date on the latest ski technology and best practices. “One of the most valuable things we can do is provide service,” John explains. “We train our staff to be the best experts in town.” Whether it’s a custom ski boot fitting or equipment tuning, Larson’s offers personalized services that bigger chain stores simply can’t match.
For new skiers or families, Larson’s popular seasonal rental program provides a low-commitment way to enjoy winter sports. This program allows customers to rent equipment for the entire season, with the flexibility to swap items if something doesn’t quite fit. In addition to rentals, Larson’s has a full-service shop for everything from waxing and tuning to boot customization, ensuring each piece of gear performs at its best.
Another beloved tradition at Larson’s is their ski swap, which has run twice yearly since the mid-1980s. These events allow customers to trade in gently-used equipment for something new at a fraction of the price. “It’s great for kids and beginners,” John says. “And it keeps old gear from piling up, which is sustainable too.” With families flocking to these community-oriented swaps, Larson’s has become not just a store but a gathering place where winter sport dreams come to life.
From quality service and expertise to a deep commitment to their customers, Larson’s Ski & Sport is more than just a shop—it’s a vital piece of winter sports culture. To learn more visit larsonsport.com.