Mirth
Katie McClure, co-founder
mirthcaftans.com
Is there a particular collection you are excited about this year? Why?
Spring. We push ourselves artistically each season, and we blew it out of the water with this collection. We worked hard to blend current trends with our laid-back Mirth aesthetic in a way that feels fresh yet still rooted in our traditional craftsmanship. We introduced more pure silks and linens, and linen, especially, brings this beautiful natural “bounce” that gives the garments real life and movement.
There’s also a deeper level of craftsmanship this season, from custom eyelets to intricate embroidery. And the styling took everything to another level. Our stylist, Paulina Padilla, really helped us reimagine the pieces in unexpected ways
What do you think surprises first-time customers about your brand?
First-time customers are often surprised to learn that we’re based in Houston. They’re also struck by the quality and attention to detail in every piece. The craftsmanship, texture, and originality of the textiles really stand out once they experience the brand firsthand.
What is your favorite thing about being based in Houston?
Houston is such an inspiring place to build a brand — it’s truly a cultural capital, with world-class art, fashion, and food shaping the energy of the city. There’s a wonderful community of local designers and founders here; we all support one another and share resources, which creates a rare sense of camaraderie. Being here allows us to form real relationships with our customers.
Edit by Elaine Turner
Elaine Turner, Owner
elaineturner.com
What can shoppers expect from your brand this year?
I’m excited about growing my business this year with the next phase of Edit by Elaine Turner. I’m expanding the brand into new product categories, including shoes, fine jewelry, luxury apparel and home and tabletop accessories to offer a complete luxury lifestyle experience.
At the same time, I’m investing in a more seamless omni-channel approach, enhancing both our website and in-store touchpoint to meet each customer exactly where she is. Edit is all about personalized service and going the extra mile for our customers.
What do you think surprises first-time customers about your brand?
Customers are often surprised by the breadth and uniqueness of our collections from all over the globe that you simply cannot find anywhere else in Houston. I want every visit to Edit to spark that feeling of fashion exploration and discovery, to fall in love with a new brand and to learn the story behind the designers to create an engaging experience every time they walk through the doors.
What is your favorite thing about being based in Houston?
Houston is an extremely supportive city and, as a born-and-raised Houstonian who has built most of my career here for more than 25 years, that support means everything to me. My favorite part of being based in Houston is dressing the women of this city. They’re fashion-conscious, open-minded to new designers, and unafraid to take risks.
Additionally, Houston’s sense of community inspires me every day. Through charitable trunk shows and other initiatives, I love giving back and supporting causes that matter to our city.
Refeci Luxury Fashion Care & Repair
Luisa Steckler, Owner/CEO
www.refecicare.com
What makes your business different?
Rooted in European training, Refeci provides cleaning and repair services for luxury handbags, shoes, and accessories with exceptional, specialist-level care. We use world-class products sourced from abroad and the U.S., along with specialized techniques explicitly designed for high-end materials.
Why did you start Refeci?
I started Refeci because I couldn’t find the level of care my luxury pieces needed. After experiencing unsatisfactory results from local cleaners and cobblers, I saw a need for specialized luxury goods care.
What is your favorite thing about being a business owner in Houston?
I love how welcoming and supportive Houston is. The diversity here is fantastic; we work with clients from around the world, each with their own cultural traditions and fashion influences. Houston blends classic American spirit with global exposure, making this community an excellent place for businesses.
What is the one thing you want potential customers to know about Refeci?
We focus on sustainable practices, deep craftsmanship, and precise technical skill, ensuring each treatment is thorough and tailored for long-term care. We want clients and guests to be informed and empowered about caring for high-end items. Above all, luxury is about intention, not cost. True luxury lies in craftsmanship, care, and emotional value—and we honor that in every service.
Golden
Elin Jackson and Lindsay Curtis, Co-Owners
shopgoldenhouston.com
What can shoppers expect from your store this year?
Our clients can expect to find what is on trend, as well as fashion forward pieces. The styles we love for 2026 in the new year ahead are:
Denim trends including slim palazzo pants from Frame. Denim will also have interesting pocket details, slight barrel, variety of denim colors from white, tan, light blues and dark blues from brands including Pistola. Pastel and polka dot trends in colors like lavender and pale pink from Secular and Apiece Apart will also be popular. We also love the Sneakerina trend which is a combination of a sneaker and ballerina look that you will see from lots of brands but our favorites are Rag & Bone and Italian-made, Labucq.
Is there a particular collection you are excited about this year? Why?
We are super excited to carry Olivia by LIVRO this spring. Inspired by the lively colors and sunny days of Palm Beach, the collection features bold prints, effortless silhouettes, and a burst of color that make the pieces perfect for warmer days ahead.
What do you think surprises first-time customers about your brand?
Our first-time customers are always surprised by the wonderful selection of women's clothing, our over the top customer service and easy parking. We help style clients for events or travel and we even drop off Golden boxes “on approval” at our client’s homes so they can try on at home, and only purchase what they love and want to keep.
Counselor Connection
Andrea Chvatal, PLLC, Owner, psychotherapist
- Photo Credit: Michael Martinez (couch)
- Hallie Keller (headshot)
How do you create a safe, welcoming environment?
I've designed my office to be warm and comfortable, easing clients' anxiety before sessions. I encourage clients to communicate openly with me, sharing personal stories when appropriate to foster connection, even if they're self-deprecating.
What core belief or philosophy guides the way you support clients?
Mypriority is to help clients reach their goals with compassion, empathy, and humor. I'm blunt at times, but I always surround the message with care. I am honored to walk alongside my clients in their journey.
What is your favorite thing about being a business owner in Houston?
I value the flexibility of setting my own schedule, which allows me to prioritize personal commitments and avoid burnout.
How do you stay connected to the community you serve?
Having served as a school counselor for seven years, I maintain relationships with colleagues at Spring Branch ISD, support their efforts, and encourage referrals to my practice.
What is the one thing you want potential customers to know about your practice?
I offer counseling for individuals, couples, families, and children ages four and up, with a focus on parent coaching. I have observed family dynamics in their homes to gather insights beyond traditional sessions. I approach every situation without judgment and am here to help.
Alliance Fencing Academy
Andrey Geva, Head Coach & Owner
alliance-fencing-academy.com
What aspects of your coaching style or training programs differentiate your Academy?
At Alliance, we combine classic fencing techniques with modern trends in international fencing. We do not focus on immediate results; instead, we teach our fencers a complete game they can use as they progress to higher levels of competition.
Is there a signature technique, training method, or mindset your Academy is known for?
Alliance fencers are well known for their refined fencing form, demonstrating a complete fencing game and a strong competitive spirit.
How do you build a supportive environment for students of different ages, skill levels, and goals?
Fencers practice together within their age group, regardless of skill level. At Alliance, we do not have a separate beginner class; we divide students into Youth, Cadet/Junior, and Senior/Veteran age groups. New students join the more experienced fencers immediately and learn the fundamentals from coaches and advanced fencers. Making new friends in fencing is key to engaging in the sport. We meet their needs and expectations, whether they aim to become high-level international competitors or enjoy fencing for fun.
What is your favorite thing about being a business owner in Houston?
I have visited over 62 countries worldwide. While I enjoy experiencing different cultures and architectural styles, I prefer Houston for its business-friendly environment and vibrant lifestyle.