Troy George and Lucy Noonan of George & Noonan Real Estate Group are the powerhouses making people’s dreams come true when it comes to finding luxury homes in Southlake, Colleyville, Westlake and surrounding areas.
With over 50 years of combined real estate experience, they understand the local market, and their solid foundation is built on relationships, caring and attention to helping clients find their perfect fit.
About Troy George
Troy started selling for Northeast Tarrant County homebuilders and developers in Colleyville, Southlake, Westlake and surrounding communities in 1988. Fifteen years of experience gave him an edge in understanding both sides of the business, from the client’s perspective to that of developers and builders. Every client is special, with unique wants and wishes for their new home.
As Lucy notes, “We take our responsibility very seriously. We understand that one of the largest lifetime investments a person makes is in their home, and we are so grateful to be part of this special experience with them.”
When Troy achieved his real estate license in 2001, he hit the ground running, quickly becoming a top local agent.
People call Troy a dynamic, out-of-the-box thinker and relationship builder – as his uncle, a retired NASA engineer, once advised while assisting with a marketing plan, “You’re the rainmaker – now go out and make it rain!” This is why you hardly find Troy in the office, because being out in the community is where the magic happens.
Lucy Noonan’s high energy and corporate spark bring the sizzle
When Troy and Lucy met in 2006, they instantly connected through their similar work ethic and passionate approach to not just building business but growing friendships for life. Clients say they have heart. They enjoy what they do, and it shows.
Lucy’s prior background took her across the U.S. as an executive leader and consultant for Fortune 100 companies. She relocated eight times, gaining a meaningful, firsthand perspective on the moving process.
She’s also served as vice president of sales for AT&T Broadband and as an innovative executive leader for U.S. Airways reservations, where she introduced a unique sales and recognition program for motivating and retaining employees. She’s been a sales and marketing firebrand throughout her career.
Building together
There was something about driving through Southlake/Colleyville/Westlake and seeing one billboard after another featuring Troy George’s successful real estate group that felt like a message for Lucy. As they discussed partnering, Troy asked, “When can you start? Tomorrow?”… and it was on Lucy’s first day that she sold her very first $1.3 million home.
The two have sold over $350 million in real estate in the last three years, with combined lifetime career sales totaling over $2 billion. They sold $124 million in real estate just last year, and they are on track year-to-date 2023 to break all previous records.
For several years, they have exclusively represented four of the largest local luxury developments – Quail Hollow, Westlake Ranch and Entrada in Westlake, and Southlake’s Saddleback Ridge Estates.
The success of their comprehensive approach to the sales process, from beginning to closing, is evident in that nearly 80% of their business comes from client referrals. The two are known for personalized, strategic consultation that drives results.
They also help people sell, offering expert home staging advice to prepare each property for the highest dollar value.
These billionaire brokers also sell land, connecting buyers with lenders, builders and contractors according to their needs. They’ve been named among the “Best of the Best” in this area for eight years. Significantly, George and Noonan Realty has also been highlighted on a segment of HGTV's Number One Luxury Realtor Group for all of the DFW Metroplex.
Both realtors agree that the most fun they have every day is being able to make people happy and realize their dreams.
“Home isn’t just a place. It’s a warm feeling. For every person or family, there’s the perfect house just waiting.” – Lucy Noonan