Cameras will flash, and smiles will shine bright at the Boerne Retailers’ Style Show & Shopping Event. Since the first show in September 2019, Boerne’s fashion-forward community has come together to celebrate style and raise funds for the Kendall County Women’s Shelter.
After the initial show in 2019, the event has become a yearly tradition, fostering community between vendors, fashionistas, and the entire Boerne area. This year’s event will feature 12 vendors, all of which are based in the Boerne area. These boutiques and stylists will use their time to highlight their skills and designs on the runway, as well as make their clothes and accessories available to attendees of the show. Organizers say the event provides a platform for local businesses to gain exposure and connect directly with the community.
What sets this fashion show apart is its local emphasis and inclusivity. Instead of watching high-profile models strut down the runway, each boutique selects models from among their clients, staff, and friends, ensuring a personal and relatable representation of their styles. This inclusive approach reflects the event’s commitment to showcasing the beauty and diversity of the Boerne community. The emcee for this year’s event is Tara Bové, the publisher of Boerne Lifestyle Magazine.
With each business targeting different demographics, there is sure to be something for everyone. The show will include everything from kids' clothes to bridal, western, workwear, and more. This year’s show also brings three new participants: LD Bridal, Hey Love, and Alene’s Boutique.
Various local partners make the event possible, including the venue, The Bevy Hotel. Its ballroom transforms into a full runway fashion show with small pop-up shops all around. Cavender Cares is another key partner, providing swag bags for VIP attendees. These partnerships are crucial in making the event a memorable experience for all participants and are vital to its overall success.
Advance tickets for the September 21st event start at $65 and will be available until the 15th. Tickets can also be purchased at the door for $85. Alongside the base tickets, a limited number of VIP tickets are also available, starting at $150 for a single ticket and $500 for a bundle of four. The VIP experience includes early access shopping for the event, exclusive seating, and a swanky swag bag. And you don’t want to miss the after-party at Pure Country BBQ & Grill from 9:00 p.m. to 12:00 a.m.
As the event has grown in popularity and success, so has its impact. In its first year, the Style Show raised $8,000, and the total has increased each year. Even in 2020, when the pandemic forced the show’s cancellation, donations continued, and support for the Women’s Shelter grew. In 2023, over $30,000 was donated, and organizers hope for an even more fruitful event this year. The Boerne Retailers’ Style Show & Shopping Event is not just a fashion show—it is a celebration of community, caring, and local style.
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