Lauren Karwoski has built a career and a growing fanbase around her instinct for connection and authenticity.
A Glastonbury native, Lauren created SuiteLifeOfLauren, a social media lifestyle brand focused on solo travel, fashion, women and everyday elegance.
Her Instagram and TikTok accounts focus on female solo travel across the world, upscale hotel stays, beauty, and personal lifestyle experiences.
She has leveraged her social media presence into a brand that bridges social media in a new era of digital personalities who move fluidly between platforms.
SuiteLifeofLauren began as a personal creative outlet while she was working remotely as a copywriter, a job she took after a brief stint in sports broadcasting.
“The corporate life was never actually my goal,” she admits. "I realized I could travel just about anywhere and work, so I did. Then I just started posting about it ... and it all started to grow.”
Her travel posts soon evolved into an online brand and destination behind-the-scenes glimpses into her life as a solo female traveler.
Part of what resonates with fans is her willingness to live unconventionally. Lauren describes herself as a nomad — she hasn’t had a home base in more than three years and travels full time, spending nearly half of each year in Florence, Italy.
“I travel alone, and that’s a big angle of my content — how to travel solo as a woman and stay safe,” she says.
A couple of years ago SuiteLifeofLauren caught the attention of television producers working on a reality TV show with Jimmy Fallon. They contacted Lauren - who at first thought it was a scam - and she eventually was chosen as one of several cast members for what became On Brand With Jimmy Fallon. The show is a reality competition series where content creators and marketers compete to develop brand pitches for real companies.
The first season featured eight episodes and though Lauren didn’t win the competition, she made it to the penultimate episode before being eliminated and also appeared in the final episode.
“I made it pretty far, which was really exciting.”
Her blend of wit, warmth, and grounded presence resonated with viewers.
Her reality TV stint has propelled her digital work, helping her grow partnerships with major travel and lifestyle brands, including Hard Rock Hotel and Virgin Voyages.
The experience also has inspired her to seek more TV opportunities.
"It was just the coolest experience. I’d come on set every day and feel like I was in a movie. I definitely see a world where, hopefully in the next year or so, I’m popping up on people’s screens again.”
Despite her global lifestyle, her ties to home remain strong. She visits her grandparents in Rhode Island frequently, as well as her mom, Diane Karwoski in Glastonbury.
Diane was a single mother who taught second grade in Glastonbury for many years. Lauren credits her with providing a grounded upbringing and for supporting her and her sister, Caroline Karwoski, who is a fashion model.
“I have a very strong understanding that I’m able to do this because of the privileges I had growing up,”
On TikTok: @suitelifeoflauren
On Instagram: Lauren.Karwoski