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Jenny Kuten, owner of The Woodland Express, with the children who participated in the Kid-Preneur Pop-Up Shop.

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Local Kid Entrepreneurs are Blazing their Own Trails

“Kid-preneurship” has become a popular trend among children and young adults. These kids are using their skills to make their dream of having a successful business at a young age a reality. And here in The Woodlands, it is no different. 

Recently, 15 young entrepreneurs set up their mini “business” at Learning Express of The Woodlands, a family-owned local toy store. From home-made lemonade, to handmade jewelry, and even self-published children’s books, each young entrepreneur got the opportunity to showcase their creativity and entrepreneurial spirit while keeping 100% of their profits. 

“I make bead bracelets and keychains that I sell to my family and friends,” said 11-year-old Emily who was one of the kid-preneurs at the event. “When my mom told me about the Pop-Up Shop, I was excited to participate, and more excited when I made almost $100 in two hours!” 

Jenny Kuten, an entrepreneur herself and mom of two, was the one behind the unique Kid-preneur Pop-Up Shop concept. 

“I loved the opportunity to transform the front of our store into a marketplace and provide a venue for these young innovators to sell their hand-made items,” said Kuten. “I was impressed by their creativity, confidence and resilience. I was also amazed by the huge amount of support and positive feedback we received from our local community who came out to shop from these young entrepreneurs.” 

While kid-preneur events are gaining momentum, most require a fee for the space or want part of the proceeds. But for Kuten, it was not about making money, but rather cultivating the next generation of entrepreneurs, encouraging their journey, and giving them the tools and opportunities they need to thrive. 

“This event was genius! The kids loved it, and the community loved it,” said Sarah Hammer, whose son, Lincoln, participated in the event selling fresh-squeezed lemonade in a bag. “Teachers, parents and friends came out to support and celebrate the kids in our community. We are so glad we were able to participate and support other kids — we can’t wait for the next one!” 

Kuten plans to host more of these pop-up events in the near future. In the meantime, move over, Mark Zuckerberg, you may have some competition! 

Thank you to "Learning Express of The Woodlands" for hosting such a great event for our Kid-preneurs.