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Local Startups Putting Bentonville On The Map

These NWA founders launched innovations in outdoor retail, cycling tech, lifestyle apps, AI and more.

Hightag Co-Founder/CEO, Alex de la Fuente

"Hightag installs smart cameras throughout bike parks, ski areas, and other action sports facilities, giving athletes the power to automatically capture footage of themselves while they ride. The support of the startup ecosystem in NWA has been absolutely top-notch. I don't think we could have built Hightag anywhere else." Hightag was recently selected as one of ten startups in the inaugural Arkansas Global Cycling Accelerator.

www.Hightag.com | Instagram: @hightag.app | Download: App Store & Google Play

FLPSDE Creator/CEO, Ben Bazis

"FLPSDE's flagship product is the patented Dual Chamber Water Bottle - A reusable water bottle with built-in storage. Deciding to move FLPSDE HQ to Northwest Arkansas has been nothing but positive. Not only do community values align, but the mentorship and resources available for a retail startup have been a major asset." FLPSDE was selected by the Arkansas Office of Outdoor Recreation as one of five brands to represent the State at the 2024 Outdoor Retailer Expo, North America’s largest outdoor industry tradeshow.

www.FLPSDE.com | Instagram: @FLPSDE

Ordinal Co-Founder, Jacob Herrington

"We do AI knowledge management for local governments. We found that government employees spend about 37 percent of their time doing information retrieval, which is part of why you see such burnout within the industry. Even with a simple question, it may take days to get an answer, which could mean millions of dollars lost. Ordinal is like a research assistant for each government employee."

www.OrdinalForGov.com | LinkedIn: OrdinalForGov

Sober Sidekick Co-Founder, Jordan Carlisle

"Our Founder, Chris Thompson, built the first version of Sober Sidekick after leaving a treatment facility and realizing that his peers were the real drivers of him staying sober. He imagined a world where, if anyone needed support, they could get it within seconds. We now have over 600k people on the platform and 1k joining daily. Sober Sidekick is engaging, just like your favorite social media app, but with one transformative difference, and that’s empathy." Sober Sidekick is one of the fastest-growing apps in North America for wellness.

www.SoberSidekick.com | Download: App Store & Google Play

Altangle Tools Founder/President, Squires Smith

"Altangle Tools designs adaptable gear management solutions for cycling, hunting, industrial, and outdoor markets. Relocating to Bentonville, AR, positioned the company within a thriving outdoor culture, a strong startup ecosystem, and a premier logistics hub. We saw a unique opportunity to align Altangle’s growth with a city actively investing in the outdoor industry."

www.AltangleCycling.com | Instagram: @AltangleCycling

Highway Ventures Partner, Joe Comizio

"Highway Ventures is a startup studio that essentially commercializes federal lab technology. We come along, license, hire a founder, and then fund those startups from our venture capital fund. When looking for a place to launch, we wanted a vertically aligned city. Bentonville is just a good place to start businesses.”

www.HighwayVentures.com | LinkedIn: HighwayVentures