Most Recent Articles
see them allLife + Culture
In Season Since 1991
How Debbie Matteri's Boutique Has Evolved With Bentonville Article and Photography by Michelle Bazis The incomparable Ms Debbie Matteri and her In Season boutique have been Downtown Bentonville staples since 1991. The Arkansas native began her entrepreneurial journey as a home economics student at the University of Arkansas crafting custom towel wraps for sorority sisters. I had to pay my way through college, so I did two things,” she said. “I started a towel wrap business and I went to all...
read the articleLife + Culture
It Started With A Bike
How Vernon merged passion and volunteerism to cultivate community assets Article and Photography by Michelle Bazis “I’m just a guy from Joplin who likes to ride bikes.”After celebrating 40 years of working with the Walmart family, Gary Vernon’s list of Bentonville contributions can be traced back to one simple fact: He loves riding bikes. Born and raised in Joplin, Missouri, Vernon has always had a thing for two-wheeled activities and currently oversees all things related to trail development...
read the articleLife + Culture
She's Telling A New Story
Allyson de la Houssaye is using bikes to build community and rewrite Arkansas' story Article by Michelle Bazis | Photography by Michelle Bazis and Kate Austin The beauty of Bentonville’s magnetism is the type of people it attracts - Creative and ambitious thinkers from around the world, like Allyson de la Houssaye. The consultant from Cleveland arrived in Bentonville in 2013 and has since collected an impressive list of local leadership titles with organizations like Women of OZ, People for...
read the articleArts + Culture
Breaking The Mold
Brightwater's Alternative Ethos Ushers New Age of Culinary Professionals Article and Photography by Michelle Bazis Bentonville is crafting community with intention, one project at a time, and few spaces embody local loyalty quite like our very own Brightwater. More than just a culinary school, Brightwater is tackling current issues in food education while prepping its students to usher in a more innovative and mindful future for the culinary industry. “We’re on our own pathway for what we...
read the article
Our Issues

be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Beauty
Finance & Legal Services
Fitness
Food & Beverage
Health & Wellness
Home Services
Professional Services
Real Estate
Shopping
Sports & Recreation
Travel
Message from the Publisher

Wyatt Layman
Our publication is a community-focused magazine that aims to connect the residents to the people, places and things that make our city special. We are inspired by the unique atmosphere our city has, and we highlight the most positive aspects of living here. From locally owned businesses to inspirational residents, these pages will be your guide.
So whether you're a native or new to the area, our publication can become your community hub. Check out our most recent issues and our incredible business partners above.