Home Services

The Truth About Peel and Stick: It’s Not as Easy as It Seems

Peel and stick wallpaper sounds like a dream come true — no paste, nomess, and an instant style upgrade. But before you dive in, it’s goodto know that it’s not always as effortless as it seems. While it canbe a fun DIY project, peel and stick comes with its challenges.1. Moisture is a No-GoThinking of sprucing up your bathroom or kitchen? Think again. Peeland stick wallpaper doesn’t hold up well in high-moisture areas. Thehumidity can cause it to peel right off, leaving you with afrustrating...

Life + Culture

Local Startups Putting Bentonville On The Map

These NWA founders launched innovations in outdoor retail, cycling tech, lifestyle apps, AI and more. Article by Michelle Bazis Hightag Co-Founder/CEO, Alex de la Fuente "Hightag installs smart cameras throughout bike parks, ski areas, and other action sports facilities, giving athletes the power to automatically capture footage of themselves while they ride. The support of the startup ecosystem in NWA has been absolutely top-notch. I don't think we could have built Hightag anywhere else."...

Local Services

Onward and Upward

How StartupNWA Is Strengthening Opportunities For Founders & Investors in Bentonville Article by Michelle Bazis The term “startup” has been glamorized since the tech boom responsible for Apple and Facebook. Every entrepreneur and investor dreams of discovering the next world-changing idea, but what does it take to turn an idea into a startup and a startup into a thriving business? Entrepreneurship is a dynamic and challenging path few travel – even fewer apart from the coasts.  Acting as a...

Finance + Legal Services

Bedrock Coaches Women's Financial Independence

Linda Stubblefield's unique calling to help the "suddenly single" find financial security Article by Michelle Bazis “I can’t stand this. I want to help these women.” Certified Financial Planner (CFP) Linda Stubblefield opened her boutique retirement planning firm Bedrock Asset Management, after watching friends and loved ones navigate traumatic life changes without a financial advocate.  The Arkansas-native, mother of three, and craft artist came of age when women weren’t in the room for...

Arts + Culture

Memorable Moments Per Mile

How Business Leaders & State Legislators Are Investing in Arkansas' Outdoor Economy Article and Photography by Michelle Bazis Three themes stood out during this year’s Governor’s Conference and Arkansas Outdoor Economy Summit: growth, accessibility, and play. The State’s hockey stick success in outdoor recreation was an expected celebration, however, it can’t be understated that everything from marketing campaigns and workforce recruitment to development projects and state legislation are...

Arts + Culture

Bentonville: Dayton Castleman's Bilbao

Why The Artist And Placemaker Risked His Career For Bentonville Article by Michelle Bazis | Photography by Michelle Bazis & Dayton Castleman If you’ve recently enjoyed trivia night at The HUB Bike Lounge or shopped Two Friends Books at 8th Street Marketplace, you’ve engaged with the work of artist, curator, and educator, Dayton Castleman.  Verdant Studio’s Director of Creative Placemaking and Artist Lead, Castleman hails from New Orleans with a robust arts background peppering cities like...

Home + Design

Design For Your Lifestyle

Beautiful Home Design Reflects Those Living Inside - Even The Foster Pets! Article and Photography by Michelle Bazis Situated a stone’s throw from Airship at the Pumphouse, Lee Anne Stelte’s Pineapple Cottage welcomes her White Line Designs clientele with charming curb appeal, functional and fashionable furniture, and personalized decor that tells her story. While her Bentonville oasis is curated for her lifestyle, the same experience can be expected when walking into any of the residential or...

Education

Thaden School's Community-Based Learning

Cultivating Confident Future Leaders For A Generation of Neighbors To Be Proud Of Article by Michelle Bazis | Photography by Thaden School The word “home” doesn’t always represent four walls and a roof. For some, “home” is a place or a feeling you get around a particular person. When crafting the 2025 “Home” Issue, we wanted to take a different approach. Rather than focusing exclusively on real estate or design, we wanted to dive into what makes Bentonville the kind of place people are proud...

Life + Culture

In Season Since 1991

How Debbie Matteri's Boutique Has Evolved With Bentonville Article and Photography by Michelle Bazis The incomparable Ms Debbie Matteri and her In Season boutique have been Downtown Bentonville staples since 1991. The Arkansas native began her entrepreneurial journey as a home economics student at the University of Arkansas crafting custom towel wraps for sorority sisters.  I had to pay my way through college, so I did two things,” she said. “I started a towel wrap business and I went to all...

Life + Culture

She's Telling A New Story

Allyson de la Houssaye is using bikes to build community and rewrite Arkansas' story Article by Michelle Bazis | Photography by Michelle Bazis and Kate Austin The beauty of Bentonville’s magnetism is the type of people it attracts - Creative and ambitious thinkers from around the world, like Allyson de la Houssaye. The consultant from Cleveland arrived in Bentonville in 2013 and has since collected an impressive list of local leadership titles with organizations like Women of OZ, People for...