Walking into Apricot Lane Boutique in Scottsdale feels like catching up with a stylish best friend—warm, welcoming, and full of fashion inspiration. Bright, cheerful, and curated with care, this locally owned boutique is a go-to spot for summer-ready styles, chic layering pieces, and all the fun extras that turn an outfit into an experience.
Located in Scottsdale Quarter, Apricot Lane has been a part of the local retail scene for a few years, but it found fresh energy and purpose when owner Allison Bjornholt took the reins last October. After two decades in law enforcement, Bjornholt decided to follow her passion for fashion and hasn’t looked back.
“This is a complete 180 from what I was doing before,” she says. “But I wanted to do something with meaning and purpose. Fashion has always been something I loved, and now I get to help women feel confident and empowered through what they wear.”
Apricot Lane offers an ever-rotating collection of trend-forward apparel, accessories, and gifts. From flirty dresses and beach-ready tanks to denim from cult favorites like Flying Monkey and Hidden Jeans, everything is handpicked with Arizona summers in mind. You’ll also find sought-after brands like Z Supply, Vintage Havana, Elan, and more lining the racks.
“We’re fully stocked with pieces that are fun, functional, and totally on-trend,” Bjornholt says. “Think breathable fabrics, stylish hats, and pieces you’d pack for a vacation—or just wear to brunch with friends.”
But what truly sets Apricot Lane apart isn’t just the clothes—it’s the people. Bjornholt and her team are all about personalized styling and creating relationships with their shoppers. Whether you need a full outfit for a weekend getaway or just want to find something that makes you feel amazing, the boutique’s friendly, hands-on approach ensures you’ll leave feeling like your best self.
“It’s not just about selling clothes,” Bjornholt emphasizes, “it’s about connecting with people and helping them feel great about themselves.”
As an Arizona native, Bjornholt takes pride in not just curating the perfect summer wardrobe but also in giving back to the community that has embraced her. Apricot Lane frequently donates to local schools and nonprofits, participates in community events like the recent Childhelp fashion show, and proudly stocks local brands like State Forty Eight.
“Giving back is a huge part of my heart,” she shares. “I’m so grateful for where I’m at, and it means everything to be able to support others, too.”
So, whether you're hunting for that perfect flowy dress, a cool graphic tee, or a new summer staple, Apricot Lane Boutique in Scottsdale offers a joyful shopping experience that’s as stylish as it is heartfelt.
“I want every woman who walks through our doors to feel seen, heard, and beautiful,” Bjornholt says. “It’s not just shopping; it’s an experience that we hope makes someone’s day a little brighter.”
“It’s not just about selling clothes. It’s about connecting with people and helping them feel great about themselves.”