Established in 1993, Morroni Custom is a destination for fashion for both men and women in Pennsylvania, New Jersey, Delaware, and beyond. Founder Daniel Morroni didn’t start his career in fashion. Initially, he followed in his father’s footsteps, working in the insurance industry. A chance meeting with a custom clothier ignited his passion for tailoring. “I told my father I’m leaving the business. He thought I was crazy, but it was the best decision I made,” he shares. Morroni spent seven years honing his craft. “I do the designing and measuring. I’m the idea guy,” he explains.
He works with NFL players and actors like Sylvester Stallone and Adam Sandler, he clarifies, “My athletes and celebrities, that’s fun to do... but that’s probably about 15-20% of our clientele.” The bulk of his work comes from individuals seeking the perfect suit for their weddings, making around 500 custom suits annually for such occasions. He says, “The groom wants to look as special as the bride today.”
The allure of Morroni Custom lies in its personalized service and extensive options. He prides himself on catering to people of all shapes and sizes. “I have close to 3,000 options here. I create a pattern for every single individual person,” says Morroni.
The customization ensures a perfect fit, making his clients feel and look their best. “I want people to put on my suits and say, ‘I look good,’” he adds. Women's custom business attire has also become a significant part of Morroni’s offerings. “I stick to classic cuts... what they wear today, they could wear 10 years from now,” he notes.
Despite the demands of his job, Morroni’s passion remains undiminished. “I love everything about this job. My passion for this business has never changed,” he affirms. At 62, he has no plans of slowing down, viewing Morroni Custom as his “sixth child.”
Morroni says people want custom clothing and custom tailors are rare, "Options for men today are very limited unlike it is for women." His clients trust him because he thoroughly knows their preferences and the clients know he will make them look good. As Morroni says, “After 34 years in business, I can look at someone’s body and know exactly where to focus – it’s very, very, important to me that everyone that walks out of these doors is taken care of and looks like a million bucks. And I know how to do that.”
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