What do you get when a “hat nerd,” a love of golf, and a dad’s perspective come together? You get Arch & Axel, a golf brand that puts kids at the center of the game.
Inspired by his passion for the sport and his two young sons, Scottsdale-based founder Kyle Jennings launched a line of stylish, high-quality hats designed to empower kids.
“It all started on the putting green. I saw a dad with his young son, and the boy’s hat—though clearly a popular golf brand—was about four sizes too big. That’s when it hit me: Why don’t kids have gear made just for them? Not hand-me-downs or mini adult versions, but something made specifically for them,” says Kyle Jennings, founder of Arch & Axel.
Named after his sons, Arch & Axel was born to make kids the heroes of the game.
“There are so many cool kids’ clothing lines, but none really focus on golf. I wanted to create something premium that gives kids the same level of swag as the pros, but tailored to their size and style. The goal is to make every kid feel like they’re ready for greatness.”
Kyle’s design philosophy quickly expanded to include parents.
“The twinning options came from a little FOMO. “When I got my first order of hats and saw how great they turned out, I immediately wanted some for myself! The matching options for parents are limited on purpose. They’re meant to connect parents with their kids, but the kids are always the stars.”
While Arch & Axel’s mission is focused on kids, a surprising opportunity arose early on: creating hats for PGA Tour pro Kevin Chappell.
“Through a friend, I got the chance to design hats for Kevin. At the time, I wasn’t even ready to sell my first hat! But I couldn’t say no.”
Seeing his designs worn on the PGA Tour was surreal.
“It validated everything I was working toward. But at the end of the day, it’s still about the kids. They’re the heart of this brand.”
Arch & Axel’s standout “Character Collection” introduces playful, golf-themed characters like “Tee Rex” and “Shanks the Shark.”
“I wanted to lean into what kids love bringing a sense of whimsy to the game. These characters make the brand memorable and connect with kids in a unique way.”
And the buzz gets better! This year, Arch & Axel designed family day hats for the Thunderbirds at the Waste Management Phoenix Open (WMPO).
“The WMPO is an incredible event that brings the community together. Being part of it is such an honor.”
For Kyle, golf isn’t just a sport—it’s a teacher of life lessons.
“Golf is hard. It’s humbling. It teaches patience, discipline, and resilience. Even the best players have bad days, and that’s okay.”
This philosophy drives Arch & Axel’s mission: to create products that make kids feel confident, inspired, and excited to play—regardless of their skill level.
“Eventually we’ll expand into other apparel and accessories. The possibilities are endless, and I’m excited to see where this journey takes us.”
For parents considering their own entrepreneurial ventures, Kyle offers simple advice: “There’s no perfect time—just go for it. Balance is key, and passion makes the effort worth it. Take your time and do it right.”
With its focus on fun, connection, and quality, Arch & Axel isn’t just a golf brand—it’s a celebration of family, resilience, and the joy of the game.
“It’s not about how you play—it’s about how you feel while you’re playing. And we want every kid to feel like they’re ready for greatness.”
archandaxel.com