Charlotte Motor Speedway unveiled its new Ten Tenths Motor Club at the third annual Heritage Invitational collector car show earlier this spring.
Ten Tenths is a 100-acre complex operated by Speedway Motorsports, featuring the Ten Tenths Circuit lighted road course for high-performance driving, a 20,000-square-foot special event facility, a members’ garage featuring climate-controlled storage, a cigar lounge, a bourbon bar and putting course, and expansive off-road driving trails.
This new, luxury automotive destination, built to attract car enthusiasts and manufacturers from around the world, is the brainchild of Marcus Smith, CEO of Speedway Motorsports, and Rick Hendrick, NASCAR team owner of Hendrick Motorsports. Smith and Hendrick wanted to create a venue where community members could share their passion and knowledge. As Senior Vice President of Communications for Charlotte Motor Speedway, Scott Cooper said, "Live their lives to the fullest.”
“Ten Tenths is an industry term that refers to the absolute limit of a car’s performance and the driver’s ability to push to get there,” says Cooper. “The name is a nod to ‘going all out’ and building a place where drivers of all levels can push themselves to a greater degree.”
Designed by former Formula 1 driver Alexander Wurz, the Ten Tenths track is a 1.7-mile professional driving circuit with a short course and inner loop designed for optimal testing, drifting and driver training.
“The course is made to drive clockwise or counterclockwise and is lighted–which is rare–so it gives the opportunity to test the car’s ability at any time of the day,” explains Cooper. “In addition, we have a state-of-the-art camera system so you can check your performance and your times back at the clubhouse, where the rest of your team or your colleagues can watch and assess your driving in real time.”
Professional driving schools can lease the private clubhouse for special events or driver performance testing. The facility, which has oversized windows that open to a view of the patio and track, features three large event spaces that can be utilized separately or together. Catering and conference rooms are available in-house for corporate events of any size.
“This whole circuit with both the track and clubhouse was purposely designed and built for higher-end sports cars and is a unique luxury,” says Cooper. “There isn’t another club like this in a major metropolitan area near two interstates, a major international airport, and close to a motor speedway with a helipad–not to mention terrific weather like we have in Charlotte all year.”
In the future, Ten Tenths will also host a private club membership, attracting the luxury car enthusiast community and offering customized garage villas to store automobiles. Members can expect white-glove repair and maintenance services, or even bedrooms and offices in their specialty villas.
Cooper says the plan is to have select days when club members may enjoy the driving course and spend time together in a designated area. Interested car enthusiasts and collectors should fill out an inquiry at https://www.tententhsmotorclub.com/.