Dallas-based cookie business Made By Marge was born out of a simple love for baking and a desire to perfect the chocolate chip cookie. Created by Margaret (Marge) Peus, this side hustle has grown into a beloved local brand. We spoke with Peus to learn more about her journey from life sciences consultant to cookie entrepreneur.
What sparked your passion for baking, and why did you focus on chocolate chip cookies?
"In college, two of my friends’ families frequently hosted us for home cooked meals that always came with chocolate chip cookies. This dessert became a nostalgic reminder of times spent in their homes where doors were always wide open. I believe this nostalgia is somewhat universal—there’s something about a chocolate chip cookie that makes almost everyone feel at home."
Very true. What inspired you to turn your love for cookies into Made by Marge?
"While working from home in summer 2022, I started perfecting my chocolate chip cookie recipe during free time between projects. I knew I’d landed on it when my friends consistently started saying, ‘This is the best cookie I’ve ever had.’ I began selling through my Instagram, and soon after, strangers started asking me if I was ‘the cookie girl.’ That’s when I knew this was a side hustle worth pursuing."
Those are some pretty high accolades. What about your cookies makes them ‘the best ever?’
"I’m admittedly biased, but I think I nailed the ratios: perfectly chocolatey, perfectly sweet, perfectly thick and perfectly salty. Plus, I leave the gross fillers and unwanted preservatives out of my dough–just ingredients you can pronounce.”
Where are your cookies available?
"I primarily take orders through Instagram @madebymarge_ and sell at the Saint Michael’s Farmers Market. Recently, my cookies were featured as specials at Shinsei, Lovers Seafood and Perch Bistro.”
What’s next for Made by Marge?
"I’m launching my gluten-free edition this spring! It’s a healthier twist on my classic recipe that includes pasture-raised eggs and grass-fed butter."