Terri Soutor’s Skincare Revolution in Naples
In the heart of downtown Naples at 121 8th Street South, FACE FOUNDRIÉ Naples is redefining what a facial spa can be: a modern, open-concept “facial bar” that combines efficiency, affordability, and sophistication. At the helm of this transformation is Terri Soutor, a seasoned education-technology executive who made a bold leap from K–12 ed-tech leadership into the beauty and wellness industry.
A Career Pivot with Purpose
For over 20 years, Terri Soutor built her reputation in the education space, working with high-growth technology companies focused on K–12 learning. Her work in ed-tech grounded her in mission-driven leadership, strategic execution, and scaling organizations — skills that would later prove invaluable in her next chapter.
In 2021, after decades in corporate education, Terri shifted her career trajectory to pursue a very different kind of impact. She became the local owner of FACE FOUNDRIÉ in Naples, bringing to Southwest Florida a facial bar concept she believed in deeply: skincare that is accessible, results-driven, and inclusive.
A Distinctive Skincare Model
Unlike traditional day spas, FACE FOUNDRIÉ operates on a “facial bar” model — a streamlined, open-floor setup where several estheticians can treat clients simultaneously in a calm, modern environment. This layout reflects Terri’s emphasis on efficiency and community: clients can book 20-minute express facials or more intensive 40-60 minute sessions, making it easy to fit self-care into a busy life.
The services menu is robust. Guests can choose from sculpt facials (which use massage and cupping), dermaplaning, cryotherapy facials, chemical peels, lash and brow enhancements, and other focused treatments. Terri has said her favorite is the “Sculpt” facial — combining Hungarian-style facial massage and cupping to promote lymphatic drainage, collagen stimulation, and a more contoured look.
A Philosophy of Accessibility and Education
Terri is passionate about making skincare both effective and affordable. FACE FOUNDRIÉ’s pricing structure, including treatments starting at around $69, reflects this commitment. She also places strong emphasis on client education: the Naples location features a curated product selection — both proprietary and from well-respected clean and medical-grade lines — and the estheticians work closely with clients to build routines that extend beyond the bar.
A standout product that frequently comes up in client conversations is the Collagen Spritz, a mist that many estheticians and regulars say is a must-have for maintaining a glow on the go. Terri believes educating clients about skincare ingredients and routines can dramatically improve long-term outcomes — wisdom that perhaps comes naturally given her educational technology background.
Why Naples?
Terri didn’t just choose Naples as a business opportunity — she chose it as home. She has lived in or visited Naples for nearly 20 years, and she fell in love with the city’s sense of community, energy, and charm. Bringing the FACE FOUNDRIÉ concept to her adopted hometown was a way for her to blend her professional skills with her personal values: entrepreneurship, wellness, and local engagement.
Growth, Impact & Expansion
The Naples bar’s warm reception fueled Terri’s next move: opening a second location in Coconut Point Mall in Estero. Just like in Naples, the Estero location is“proudly and locally owned by Terri. Her vision for growth isn’t just about more stores — it’s about building a network of welcoming spaces where efficient, high-quality skincare is accessible to more people in Southwest Florida.
Terri’s leadership reflects her deep belief in education and training, too. At her facial bars, estheticians receive ongoing professional development, and FACE FOUNDRIÉ as a brand encourages continual education in both technique and product knowledge.
A Community-Centered Future
For Terri, FACE FOUNDRIÉ isn’t just a business — it’s a way to build community. Her facial bars are places where people come not only to treat their skin, but to feel seen and cared for too. As Terri grows her businesses in our Paradise Coast, her vision remains grounded in accessibility, education, quality, and transformation.
Find out more: https://facefoundrie.com/location/naples
Terri and her team are providing more than a facial bar — they're redefining what it means to glow, both inside and out!