Making a Positive Impact

Our Publisher's Journey

Article by Nina Baldacci Sloan

Photography by Amy Graham Photography

Originally published in Broomfield Lifestyle

Broomfield Area Chamber Ambassador. Broomfield Rotarian. Business Connector. Nonprofit Supporter. Guys Who Give (Broomfield Chapter).

Justin Schierkolk, storyteller and connector, is a man who values community, family, and making a positive impact on the world around him. A 3rd generation Colorado Native, he was born at Lutheran Medical Center in Wheat Ridge to parents Bill and Barb Schierkolk, who are Westminster natives. He attended church and pre-school at Beautiful Savior Lutheran in Broomfield, and attended Westy Hills Elementary and Shaw Heights Middle School. At age 12, he and his family moved to Eagle, Colorado where he graduated from Eagle Valley High School in 1998. Justin grew up with a passion for the outdoors, friends, and a strong sense of loyalty to those he loves.

Raised by hard-working parents that encouraged him to explore several different trades and pursuits, including plumbing, auto mechanics, art and design, and more, he has a wide skill set and understanding of worklife in the trenches. However, his artistic talents and interest in advertising led him back to Denver to pursue a degree in multimedia. This spurred a 16-year career in graphic design and marketing. But it wasn't until he was contacted by City Lifestyle that he found his true calling.

City Lifestyle reached out to Justin because of his marketing experience and roots in the Broomfield area. Becoming the publisher of Broomfield Lifestyle would mean taking on a multifaceted role, one that would involve not only helping local business owners with their marketing but also creating a platform for community members to connect and engage with one another. This was it. With faith and confidence in his vision, Justin and his wife, Sarah, launched Broomfield Lifestyle with the premier issue in September of 2021.

However, Broomfield Lifestyle wasn't just about starting a business. It was about making an impact. As a dedicated husband to his best friend, and father to two beautiful daughters, Justin's family is the biggest part of his “why”. He is a strong role model for them. He met his wife Sarah in 2010 and they have been inseparable ever since. They were engaged on the summit of Longs Peak, married at Wild Basin Lodge in Allenspark, and now they are raising their two adorable and amazing daughters with a strong sense of what it means to get involved in their community and give back. According to Sarah, “When Justin shared with me that he was being recruited to be the publisher for a magazine, I laughed at the idea! It took a lot of prayer and conversation to trust and take the leap of faith into this. Looking back, I have no regrets!”

“My ‘why’ is summed up as ‘freedom’,” says Justin. “Freedom to leave the big corporate world and start a business where I can explore, learn, and influence our community in a meaningful way.” His vision involves producing a monthly publication that people enjoy, thereby helping local businesses, non-profits, and the people they serve. Freedom and the ability to serve others well, are key motivators for him.

Justin's leadership philosophy is built on his faith first, and the principles of building relationships and earning respect. These philosophies have served him well in his personal and professional life, and are what guide him daily. 

According to Shawn Holbrook, owner of Blue Sky Tint, “Justin is so personal and genuine of a person, his stories and articles draw you in. We have such an amazing community of business owners and he brings their stories to you. I booked my biggest job ever, a full paint correction and set of premium services on a Porsche 911 GT3 Touring from the highlight he did on my business.”

Justin is grateful for the opportunity to give a voice to the stories of Broomfield residents, such as Linda Deland, widow of former Chief of Police Tom Deland, who found solace and gratitude in her community after her loss. Linda had this to say about working with him, “Justin has embraced the Broomfield community to its fullest. His work as the publisher of Broomfield Lifestyle has enhanced the community's knowledge and enjoyment of everything Broomfield has to offer. As a client, he has been responsive, professional, and always there to help with putting just the right pieces in place. His magazine is a phenomenal addition to our already amazing community.”

Looking forward, his focus is on building a legacy. He wants to leave a lasting impact on his family, his community, and the local businesses he works with. Through his publication, he aims to share inspiring stories and showcase the best of what Broomfield has to offer. With a passion for connecting and serving others and a commitment to excellence, Justin is well on his way to leaving a meaningful legacy in the place he calls home.

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