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Leading by Example

Three Houston entrepreneurs share insight on their impactful female-focused businesses.

Carrie Colbert launched Curate Capital in 2021 after investing over $1 million of her own funds into women business owners. After experiencing a 10X return, she knew this needed to be a larger conversation with individuals interested in investing in women. Curate Capital raised $15M from almost 80% women in 2022, has invested in over a dozen female-founded companies, and has done it with the brightest, most colorful brand you'll ever see in venture capital. We all know female founders outperform their male counterparts, but unless we have women venture capitalists willing to take a chance on them, their investment dollars will always lag behind. 

Carrie also implemented a revolutionary "influential investing" model (i.e., influencers investing and using their skills to help brands grow), which landed her a feature in Forbes and led to around 30% of the money raised coming from influencers. They personally invested over $4M - an average of over $250k per influencer. These 15 influencers bring a collective Instagram following of almost 10 million and incredible social selling skills, which benefit not just Curate's portfolio companies but also other investors to have these influential women promoting the brands they invest in. curate.capital

"At Curate Capital, we view investing in women not as an act of charity, but as an arbitrage opportunity." - Carrie Colbert 

Dr. Susan Hardwick-Smith is a Board-Certified Gynecologist and certified menopause

practitioner specializing in women's midlife wellness, hormone optimization, and sexual wellness. She founded Complete Midlife Wellness Center near the Texas Medical Center and is the best-selling author of Sexually Woke - Awaken the Secrets to Your Best Sex Life in Midlife and Beyond. She also hosts the popular podcast Empowering Midlife Wellness

Dr. Susan saw a gap in care for women in midlife and wanted to provide something more. She specializes only in midlife wellness, where she helps women achieve physical, hormonal, relational, and spiritual health. Dr. Susan offers several comprehensive services, including Wellness Experience, Hormone Consultations, a Holistic Medical Weight Optimization Program, Hair Restoration, Micronutrient & Telomere Testing, and more. 

She also has been chosen as one of Houston's best-rated gynecologists for several consecutive years. Dr. Susan is an ICF-certified life and leadership coach, multiple-time marathoner, Ironman triathlete, and mother of three teenagers. completemidlifewellnesscenter.com

"At Complete Midlife Wellness Center, we are changing the process of medical care delivery, with the personal belief that women deserve more than traditional medical offices offer, and that insurance companies and drug companies support." - Dr. Susan Hardwick-Smith

Ruth Reyes has been in business for over 24 years. Owner of Ruth Reyes Spa, she became an esthetician after experiencing long-lasting skin problems herself. A cosmetology school graduate and certified esthetician, Reyes has worked under several dermatologists and at well-known spas including Hotel ZaZa, Amerejuve MedSpa, and American Laser MedSpa. 

Summer is a great time to get started on skin care and Reyes says that the Customized Facial is one of the most popular treatments at her namesake spa. Clients undergo a skin analysis, and Reyes tailors a bespoke facial for their needs. The facial can include the face, eyes, neck, and decollete and helps reverse skin damage caused by environmental factors, hormonal imbalances, hyperpigmentation, and aging. Reyes notes that Hydra Facials are also popular during the summer months and help to improve overall skin texture, tone, and appearance. She utilizes deep exfoliation to clean pores, removing debris to allow for better penetration of face serums tailored to her client's skin type. ruthreyesspa.com

"At Curate Capital, we view investing in women not as an act of charity, but as an arbitrage opportunity." – Carrie Colbert

"At Complete Midlife Wellness Center, we are changing the process of medical care delivery, with the personal belief that women deserve more than traditional medical offices offer, and that insurance companies and drug companies support." – Dr. Susan Hardwick-Smith

"Every woman should incorporate sunscreen with SPF 30 or more into their skincare routine – especially during summer. A skincare professional can help to select the right type of sunscreen for your skin type and needs." – Ruth Reyes

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