Wellness is more than a trend—it’s a way of life. Few understand this better than Marghi Adzick, founder and CEO of Addison Bay, a brand that marries functionality, fashion, and an empowering approach to wellness. As a former Division I athlete and accomplished entrepreneur, Marghi’s journey from sports to business exemplifies how activewear can inspire a balanced, active, and confident lifestyle.
Wellness at Every Stage
Addison Bay was born out of a simple idea: activewear should work as hard as the women wearing it. For Marghi, wellness isn’t just about workouts—it’s about creating a sense of ease and empowerment throughout the day.
“When I think about wellness, it’s about feeling good in your skin and prepared for whatever the day brings,” Marghi explains. “Women are incredible multitaskers, and they need pieces that make them feel stylish, comfortable, and confident.”
Addison Bay’s elevated designs transition effortlessly from high-intensity workouts to everyday moments, ensuring wellness and style coexist.
A Holistic Approach
For Marghi, wellness is not just physical—it’s mental, emotional, and social. This ethos is woven into Addison Bay’s DNA, as the brand supports women in all aspects of their lives.
The cornerstone of this mission lies in its thoughtfully designed collections. Each piece encourages movement, celebrates individuality, and reduces stress by solving one of life’s challenges: what to wear. By offering versatile options, Addison Bay empowers women to feel prepared and at ease.
“We want our designs to bring more joy and less stress to women’s lives. Feeling confident in what you’re wearing is a huge part of overall wellness,” Marghi shares.
Building a Wellness-Driven Brand
Addison Bay’s wellness philosophy extends beyond clothing. Marghi believes in creating a company culture and brand community that fosters connection and well-being.
In 2019, Addison Bay hosted over 100 in-person events, from pop-ups to trunk shows, creating opportunities for customers to experience the brand firsthand. “Community is a big part of wellness,” Marghi says. “There’s something powerful about bringing people together—whether it’s through events, partnerships, or social media—to share ideas and celebrate movement.”
When in-person events paused during the pandemic, Addison Bay expanded its online presence and strengthened customer engagement. This adaptability has been key to the brand’s growth.
Designing for Every Body
At the heart of Addison Bay’s mission is inclusivity. Marghi insists the brand serves women at every stage of their wellness journey. Whether chasing fitness goals, staying active with family, or finding time to unwind, Addison Bay designs for real women.
This year’s collection introduces luxurious layers for winter wellness routines, from brisk outdoor walks to cozy yoga sessions. “We focus on quality fabrics, flattering silhouettes, and timeless designs that fit into real women’s lives,” says Marghi.
Leading with Balance
Marghi’s personal wellness philosophy shapes her leadership at Addison Bay. Balancing the demands of running a business and raising four children has taught her the importance of prioritizing health and well-being.
“Wellness for me is about finding balance. It’s not perfect, but I’ve learned to focus on the things that matter most—family, movement, and building a brand I believe in,” she shares. “When I take care of myself, I’m better for my team, my family, and my business.”
Her advice to other women? Take time for yourself, and don’t underestimate the power of small wins. “Even a quick walk, a good playlist, or an outfit that makes you feel great can shift your energy and mindset,” Marghi says.
Wellness for 2024 and Beyond
Looking ahead, Marghi envisions Addison Bay continuing to champion wellness in every form. With plans to expand its offerings and deepen connections with customers, the brand is inspiring women to embrace a life of movement and style.
“The more we focus on supporting women holistically—through functional designs, community engagement, and wellness-driven values—the more we can make an impact.”