Scottsdale resident Matt Haugen, the man behind Haugen Racing, is a professional drift driver; SEMA car builder; has a popular YouTube channel; designs Japanese and car culture-inspired streetwear, stickers, and accessories—and more. At age 16, he acquired his first car—a 2008 Toyota Tundra—and it became his first SEMA Show car. He’s since had over seven vehicles in the SEMA show. After trying his hand at road racing, time attack, and attending racing school, in 2016 he began pursuing drifting professionally. This year, the man who is known for his extravagant style and his vivid colors is competing in the 2022 Formula Drift Japan World Championship 2022.
YouTube, Haugen Racing: 132K followers
Instagram (@haugenracing): 98.4K followers
TikTok (@haugenracing92): 105.1K followers
Facebook (Haugen Racing): 21K followers