A team of landscaping experts in Troy is revolutionizing outdoor spaces, crafting stunning backyards—and making a lasting difference in lives.
Matt MacLennan and Brandon Hagar, founders of Greenline Lawn Service, wouldn’t have it any other way.
“We're not just about cutting grass and planting flowers. We’re changing lives,” says Brandon, “and that’s something you wouldn’t expect from lawn cutters.”
Call them Troy’s Lawn Masters. Providing premier services – grass cutting, fertilization, bed maintenance, landscaping, sprinklers and snow removal—with a greater interest in people than profits.
The roots of Greenline Lawn Service are as local as the soil they till. A Troy native, Matt graduated from Athens High School, while Brandon grew up in Warren. For Matt, landscaping began as a college side hustle that turned into a lifelong passion.
"I always thought it was temporary," Matt admits. "But then I realized I could turn this into something meaningful. I like creating—taking something that doesn’t exist and turning it into something beautiful."
Brandon’s journey was a bit more winding. A martial artist turned entrepreneur, he brought his flair for communication and strategic thinking to Greenline in 2014. “I’ve always been about relationships. That’s what keeps me going,” he shares. “When a client’s face lights up after we finish a project, well, that’s everything.”
Greenline started humbly in 2008 with a simple mission: provide exceptional lawn care. But over the years, the company has grown to offer a suite of services, from drainage solutions and patio installations to fertilization and seasonal maintenance.
“Lawn care was just the entry point,” Matt explains. “It gave us the foundation to expand into hardscaping, landscaping renovations and more specialized work.”
What sets Greenline apart is their dedication to being a one-stop shop. “You shouldn’t have to call one person to cut your lawn, another to fertilize, a third to landscape and still another to service your sprinklers. We’re that one trusted provider that packages them all together. We like to say, ‘Let us handle it. Take your weekends back.’”
For Matt and Brandon, landscaping is about creating environments where life happens.
"That patio we just installed?" Brandon says, leaning forward with a smile. "That’s where someone’s going to have a birthday party, grill with their family or just sit and relax after a long day. It’s a stage for life’s moments. That lawn? It’s where your children and animals play, where you’ll enjoy going barefoot in the heat. That’s how we think.”
Their approach to customer service is equally personal. “We build real relationships with our clients,” Brandon says. Like Miss Karen, a longtime client in St. Clair Shores.
“I started with them last summer,” Karen shares. “My backyard was flooded and I was told I would need an expensive French drain. But after meeting Brandon, he got his team working immediately. They installed four catch basins and a dry well.
“Three days later, we had a downpour, and the system filled up. Brandon came back with his team and equipment, drained the water in four hours—and didn’t charge me a penny. Now it works beautifully.
"I’ve switched all my services to Greenline. They care about their clients and the community. Brandon even helped my friend, who was recently widowed. He removed a shrub and didn’t charge her for it. They’re warm people—and they make my yard beautiful.”
Then there’s Andrea in Royal Oak, who has been with Greenline for 12 years.
“If there’s ever something urgent, they come out fast," she says. "And if something isn’t done right, they fix it without questions. They’ve taken care of everything for me—lawn maintenance, cleanup, mulch, gutters, snow, weeds—you name it.
“The best part is how they’ve bundled everything into an affordable package for me. I pay the same amount every month, which makes budgeting so easy. The team is friendly and they know my family by name. They’re more than just a company; they’re part of our lives. Matt, Jenn, everyone—they treat us so well.”
As Matt and Brandon say, it’s never really been about lawns. It’s about people.
“We watch our clients’ families grow and expand. We’ve watched our employees buy homes, get married and achieve milestones–all because of this company we’ve built,” Brandon shares. “It’s rewarding to know Greenline has played a part in those moments.”
As they look to the future, Matt and Brandon are focused on their affordable service packages that bundle everything from lawn care to landscaping renovations. Like the one Andrea has.
“We bring convenience and value to our clients,” Matt says. “We want to make their lives easier and keep their budgets under control.”
For Brandon, who has six children with his wife Jessica, Greenline is an extension of his family. “I want to create a legacy for my children, one of hard work and service to other people,” he says. And for Matt, the business represents the fulfillment of a dream to create something lasting in his hometown.
As Greenline continues to grow, one thing is certain: their impact reaches far beyond lawns. They’re cultivating connections, nurturing trust and proving that even the smallest details—something as small as a blade of grass—can make the biggest difference.