It's time to move on from the 4-in-1 body wash. More men are beginning to embrace simple, effective skincare routines. Dr. Candice Fortunato, owner of Skin + Tonic in Henderson, sees it all the time: golfers, gym regulars, busy dads stepping in for an hour and walking out looking sharper. Around here, skincare isn’t complicated or indulgent, it’s practical.
The Shift
Not long ago, skincare sat outside most men’s routines, filed somewhere between optional and not for me. But that’s rapidly changing. According to Dr. Fortunato, “There’s an absolute shift happening, and it’s palpable.”
What’s behind it is bigger than grooming, it’s a mindset. “Health is wealth,” Candice explains, noting that good skin is increasingly seen as a signal of overall well-being. We oftentimes forget our skin is the largest organ in our bodies, therefore crucial to nurture. “How we see our skin affects how we see ourselves,” Candice notes.
Breaking Myths
Old assumptions on skincare routines still linger. “The biggest one is that it’s only for women,” Candice says. But inside Skin + Tonic, reality tells a different story. “Many of our mornings and afternoons are a 50/50 split between men and women.”
That balance reflects a growing comfort. The environment is designed to feel approachable, not overwhelming. No complicated menus, no pressure, just results.
A Simple Start: Learning the Basics
“So many men I meet don’t have the first clue about skincare at home,” Dr. Fortunato says. Her goal is to get them started with something “effective, simple, and most importantly, consistent."
The baseline routine is minimal: wash your face (not with body wash), use an antioxidant and SPF during the day. At night, apply a retinol plus a moisturizer.
It’s not about doing more, but about doing the right things consistently.
Where to Start: The Hydrafacial
For men ready to step things up in a professional environment, Candice points to one treatment that checks every box: the Hydrafacial. “Men tend to care about their scalp and hairlines before they care about their face,” she explains.
That’s exactly why it works. The Hydrafacial targets both scalp health and facial skin in one session, making it a practical, no-fuss entry point with immediate results.
From there, treatments like microneedling build on that foundation. By stimulating collagen, it strengthens the skin, improves texture, and delivers subtle, long-term improvements.
The Next Level
For men looking beyond the basics, Skin + Tonic offers a deeper bench of treatments designed to enhance structure as well as skin.
Microneedling lays the groundwork, but options like neuromodulators (often called 'Bro-Tox') soften lines around the eyes and forehead, helping you look more rested without looking overdone. Biostimulators such as Sculptra and Radiesse go further, triggering your body to build its own collagen over time, subtly restoring volume and sharpening features like the jawline.
Hair and scalp treatments are also part of the conversation. Advanced therapies like PRP, PDGF, and exosome treatments work to support thinning hair and improve scalp health, especially when started early.
Together, these offerings create a system. Not just isolated treatments, but a longterm investment in how you look and feel.