There’s a quiet power in the way Herman and Angela Moore enter the photo studio. Purposed together for 37 years, with two grown sons they call the heart and soul of their lives, they speak about each other not in grand declarations but in the seamless shorthand of people who have evolved — gracefully, deliberately — side by side.
They speak with affection but it’s obvious they don’t rely just on words. Their chemistry shows in glances, subtle gestures and the kind of comfort that can’t be staged.
This is how Herman, a former Detroit Lion, and Angela, a licensed therapist and NASM Master Trainer, move through the world — with an ease that comes from decades of shared purpose.
“We’ve always been a partnership,” Angela says. “There were years when I was in school at night or Herman was traveling for football or business. We just stepped in for each other. We didn’t even need to talk about it. We just moved as a team.”
Today, Herman’s world centers on entrepreneurship, innovation and mentorship; Angela’s focuses on holistic health and building whole, healed people. Together, they have shaped a philosophy that’s as much about service as it is about success.
“We love to build people,” Herman explains. “I do it through entrepreneurship and leadership. Angela does it clinically and professionally. But the goal is the same: to help people become complete.”
Their paths were not planned to intersect this way. Angela’s calling was born from pain: losing her mother to a sudden stroke at 13, and years later, her brother to mental health struggles.
“Very early, I learned the consequences of not knowing your state of health,” she says. “Physical, emotional, spiritual — it all matters. And when you take care of yourself, you’re better equipped to handle anything life brings.”
Movement became her medicine; service her purpose. In 2010, she founded The Body Principle LLC, now through Empowered by Angela (empoweredbyangela.com). An integrative health organization based in Troy, with clients throughout Michigan, provides mental health counseling, integrative wellness coaching, corporate wellness workshops — even school-based youth programming to help young people make healthier decisions in a world that rarely slows down to guide them.
Even with the very public role she plays, much of her work, she notes, is “quiet” — unseen, unposted, yet felt deeply.
Herman affirms her. “Angela’s work has impacted people for years,” he says. “And not all impact is visible. But it all matters.”
It’s a theme that mirrors his own evolution. Widely recognized for his time as a Detroit Lions wide receiver, Herman has spent far longer in business — and with equally impressive impact. His Troy-based enterprise (hermanmoore84.com) spans logistics, branding, manufacturing, social content, technology, personal-care products and more.
“Innovation happens when you’re not afraid to step outside the traditional path,” he says. “Every field has rules. But you don’t have to let those rules define how far you can go.”
Purpose, for him, begins with clarity. “Define what winning looks like for your business or even your personal life. Then you can work backwards. Set goals. Be disciplined. Stay resilient. Adjust along the way,” he says. “Life has quarters, just like a game. You don’t win games in the first quarter. You identify missteps, make your adjustments, then come back for the win.”
That mindset — forward-looking, unfazed by obstacles — has shaped his leadership philosophy. “Forget titles. Tell me who you are and what you actually do. When you think of yourself as a brand — every day — you carry yourself differently. You show up differently.”
Purpose, in their home, is not a lofty concept. It’s daily. Intentional. In their marriage, it means supporting each other unapologetically — giving one another space to grow without fear of outgrowing. In parenting, it means raising sons who believe they can try anything, fail boldly and still be valued and encouraged. In service, it means meeting people exactly where they are, whether that’s a struggling teenager regardless of ethnicity or socio-economic factors or an entrepreneur trying to navigate a shifting economy.
And in health, it means understanding that transformation is not a moment. It’s a lifetime. “There’s no timetable,” Angela says. “As long as you keep trying, you’re not failing. Every day is another chance to do better than the day before."
“We all seem to define ourselves by what we’ve lost rather than what we’ve gained or learned, don’t we? I did for a long time,” she says. “Now I realize everything in my life has shaped and defined who I am today. And I really like her.”
When asked about legacy — what they hope people will feel decades from now because of the seeds they’re planting today — their answers are almost startling in their clarity.
“I want people to say they became the best version of themselves because of the work we did together,” Angela says.
Herman adds: “I want to be remembered not for the touchdowns, but for who I was as a man. Authentic. Purposeful. Impactful.”
“When it’s all said and done,” Angela says, “I want to know we didn’t sacrifice each other for the sake of profit or success. Ultimately — we need to be the goal.”
FINDING YOUR PURPOSE: TIPS FROM HERMAN AND ANGELA MOORE
Transformation is built through small but consistent choices. From Herman and Angela Moore, here are guiding principles for becoming healthier and more purpose-driven in everyday life.
- Start where you are. Don’t be ashamed of your starting point; own it. Every step forward counts.
- Define your win. Decide what success means to you and work backward to identify the steps you need to take.
- There’s power in asking for help. It’s the most courageous thing you can do.
- Protect your personal brand. Live it every day and show up with intention. Don’t sacrifice your personal brand, who you are, for an immediate or temporary gain.
- Focus on today. Small daily decisions shape your future.
“Life has quarters, just like a game. You don’t win games in the first quarter. You identify missteps, make your adjustments, then come back for the win.” — Herman Moore