When it comes to Greeley, some of the best stories begin with neighbors. For Sean Belfiore, Brandon Belfiore, and Chad Frazier—the local owners of Hiroshi—that story started after graduating high school. Sean and his friends would meet every Monday at Hiroshi, lingering over their favorite bowls of food. Week after week, their routine grew into a tradition and eventually a friendship with the restaurant’s original owner.
What began as customers craving a meal grew into something more. In 2014, the group opened a west Greeley location with the blessing of the owner. Two years later, they purchased the franchise outright. Today, Hiroshi operates three thriving locations—two in Greeley and one in Evans—each carrying forward the simple idea of “neighbors serving neighbors.”
That phrase carries weight for the three owners, all of whom grew up in Greeley, went to school locally, and have families here. “We have a lot of pride in Greeley and Weld County and want to be a part of its continued growth and success,” Sean explained. That sense of local pride shows up not only in the food they serve but in the way they run their restaurants—personal, approachable, and rooted in community.
Hiroshi’s character mirrors Greeley itself: hardworking, welcoming, and diverse. The restaurants’ teams come from many different backgrounds, creating workplaces that reflect the vibrant culture of the city. Unlike larger corporate chains, Hiroshi’s smaller footprints are intentional. They allow the owners and staff to connect with guests in a more personal way, making each visit feel closer to a gathering than a transaction.
Food, of course, remains at the heart of Hiroshi’s appeal. Generous portions, fresh ingredients, and a focus on flavor keep people coming back. But the secret, Chad says, is in the sauces. “All our sauces are made in-house and from scratch. Each of our meals features at least one of our signature sauces that brings everything together into a masterpiece of exploding flavor.” That attention to detail makes Hiroshi equally appealing to families seeking a quick, healthy meal, small business groups gathering for lunch, and friends wanting to share a bowl together.
Just as important as the food is the way the restaurants invest in the Greeley community. Hiroshi supports organizations like the Weld Food Bank, Salvation Army, and Santa Cops through events such as Hiroshi’s End of Summer Sundays. Other efforts include Dine Out for Hunger, high school football sponsorships, and discounted meals for students and teachers in Weld County. From sponsoring the Greeley Stampede and Greeley Blues Festival to supporting the 2024 Middle School State Wrestling Meet, the business consistently gives back to the people who have supported it.
Inside the restaurants, the atmosphere is built on the same foundation. Staff members look out for each other and support one another beyond work, celebrating milestones together as a family would. Many employees are lifelong Greeley residents themselves, with children attending local schools and ties to other small businesses in town. In this way, the restaurants become not just workplaces but extensions of the community.
Looking to the future, Sean, Brandon, and Chad envision more growth while holding tight to their local roots. Their goal is to remain active in community support, continue fostering a welcoming environment, and keep delivering the flavors that first drew them to Hiroshi as young customers. As Sean put it, the ultimate vision is simple: to become “more than just a meal; we want to become a memory.”