New Day Solar

What It’s Like to Own a Solar Installation Company in California

It’s Friday night, and I'm out on a date with my wife. I've swapped my work shirt with the company logo for something more casual, but I know the inevitable will happen. We're social, so before long, we're chatting with another couple. The small talk begins: “How was your dinner?” “Do you live nearby?” “Do you think it will ever cool off this year?” But then comes the question I know is coming: “What do you do for work?”

Why does this question fill me with anxiety? Well, let me turn it around: when you think of a solar company, what comes to mind? Is it someone knocking on your door at an inconvenient time? Maybe an a dinner-interrupting call or an ad that feels like a scam: “Call now, Free Solar!” These are common impressions, and exactly why I don't always look forward to explaining my career.

I entered the solar industry over 15 years ago, and the changes have been staggering. I started on the East Coast, eventually moved West, and went from employee to business owner. My motivation for owning a solar company was to fill a gap I felt existed. Solar companies used to be local, reputation-driven, and customer-focused. Unfortunately, that mentality has mostly disappeared, replaced by a focus on rapid growth and profit over quality. My goal has always been to bring those values back for people who want to reduce their electric bills.

So, does New Day Solar do the things that come to mind when you think of a solar company? No. Absolutely not. My mission is to change the customer experience when considering adding solar to their home. This approach sometimes comes at the expense of growth, but it's intentional. Many solar companies reply on aggressive, sometimes unethical methods because solar can be highly lucrative. They just need to show you the savings. While I don't agree with their methods, I do believe that solar is a smart decision for most Californians.

Eventually, the conversation reaches that moment. “What do you do for work?” I answer, and I can see them bracing for a sales pitch. I ease the tension with a joke, acknowledging the industry's faults. I confirm their concerns about some solar companies and suggest they take their time before making a decision. The tension lifts, and they finally ask, “So does solar really make sense?” “Yes. Absolutely,” I reply.

Choosing solar is often one of the most financially rewarding decisions a homeowner can make. Solar's return on investment usually exceeds traditional investments. So why do so many people have bad experiences with it? That's what I love about my job-- helping people understand that solar is construction. There's no switch to flip; it requires design, custom solutions, slow permitting, financing options, and a company you can trust to honor their warranties.

That's why choosing the right company is crucial. It's the most important decision you'll make in the solar process. Despite the industry's reputation, there are good companies out there. I wish you luck in your pursuit of lower electric bills and independence from your utility company, and I look forward to hearing from you!

**Why Choose New Day Solar?**

Here’s why New Day Solar stands out:

*Strong Reputation: With over 15 years of experience, we’re local and highly recommended by satisfied customers.

*Customized Solutions: Every home is different, and we provide tailored solar systems to fit your specific needs.

*Reliable Warranties: We back our work with long-term warranties, ensuring peace of mind for years to come.

*No Pressure: We don’t believe in aggressive sales tactics. Take your time, and let us help you make an informed decision.

With New Day Solar, you're in trusted hands.