City Lifestyle

Want to start a publication?

Learn More

Featured Article

Newtown Clothing Boutiques Usher In Fall Arrivals

Owners of Strada And Lunachick Have Selections For Autumn Apparel Wish Lists

STRADA

Classic style infused with contemporary pizzazz! Strada attire boutique is known for unparalleled men and women's fashion. From its convenient location at 28 S. State St., Victoria "Tori" Pollack says their clothing embodies a "Hamptons meets LA vibe," and their fall collections are falling right in line with that aura.

"With people feeling sort of bored post-pandemic, I think more are looking for ways to communicate through color that they really have fun things going on and that they still have style. For men, that means looking like a cross between Brad Pitt and Robert Redford this fall. For women, it's about looking as good as Olivia Palermo, but in Soho chic, understated ways," Tori conveys. "This fall will be like 70s retro with an eclectic feel."

She predicts unusual clothing colors or accents for fall, such as Periwinkle Blue as Pantone's color of the year, and blues, lilac, gold, deep purples and lime green. "Most people don't know how to mix mustard yellow or navy with these brighter colors, and that's where we can help," she says. 

Since opening during February 2021, Tori has provided trendy jeans, shirts, dresses, skirts, bodysuits and accessories, such as pillows, hats, belts and handbags. This fall, she says she has dresses with pockets, sweaters, business casual pieces, women's suits, shackets, scarves, belts for cinching and a huge amount of denim, especially for men.

"We also have a few sheer floral shirts with burnt dye colors, for men who are more daring. It's like a surfer feel for fall, but definitely not Hawaiian. It's more like The Brandy Bunch meets Woodstockish elements, and when men put on the right pair of jeans and sunglasses with this, it's a really fantastic look," Tori assures. 

Layers of jewelry will be "enormous" this fall, she adds, with necklaces of all lengths and chunkiness. Basically, she predicts statement jewelry that's inspired by vintage style with modern twists will be sought. 

As for autumn surprises, Tori is merging Holy Chic Boutique for children's clothing into the Strada location. She says there are separate entrances and rooms, enabling independent shopping experiences, yet convenient for families with multiple needs. 

Strada shoppers are treated to complimentary cocktails, wine, champagne, water, juice and cigars with purchases from the store. They also offer tailor services for anyone who needs alterations. Tori says they have special events in the works for fall, such as a Cigar Bar, Tequila Night, Bourbon Night and an opportunity to receive complimentary skin analyses with The Well Lounge medical experts.

Free delivery on orders of more than $99 is also provided to Strada's clientele.

215.282.8117
Strada-Attire.com

LUNACHICK BOUTIQUE

Blazers, bold colors, boots and elevated basics are among the popular, new seasonal offerings blossoming from Lunachick, now in its 14th year at 10 Swamp Road in Newtown. 

"We're transitioning into our light-weight sweaters, denim jeans with flare or wide legs as well as vegan leather pants that allow everyone to go into fall seamlessly. Then, slightly heavier, but still comfortable, knit sweaters will be phased in," says Lunachick CEO Laura Rothstein.

Laura says pops of bright colors, such as jewel tones, pinks and purples, are spilling over into autumn sought-after apparel. "I think more people are expressing themselves through color. We all want happier, festive fabrics. And we want clothes that feel comfortable at home as well as wearing to brunch."

Longer silhouette options are being requested by customers, reveals Laura. "Not so much maxis, but more unique pieces, particularly with tulle added," she says. 

A new clothing line, Show Me Your Mumu, is being added to Lunachick's repertoire for all ages. Cologne Trude and Cammy Miller are the founders behind this clothing brand. They launched the company while living in New York City, reportedly starting it on a whim after they made their own mumus while vacationing in Miami when they couldn’t find the perfect outfit to take them from beach to nightclub. Show Me Your Mumu is now a Los Angeles-based megabrand, who have dressed famous fans, such as Kendall Jenner and Alessandra Ambrosio.

Since Laura introduced a curated collection of shoes to the shop, she says she's also added Western boots. She says the white, red metallic and pink metallic boots have been widely popular. "These fun cowboy boots are perfect for women who want to liven up denim dresses or skirts."

Jewelry is a big seller at Lunachick. Laura says their single-stud earrings, under their own custom brand Studio, are all quality sterling silver. "It's like we have a store within the store regarding these colored earrings. Wider hoops and emerald colors are very popular," she adds. 

Laura says more sparkly clothing items will be added closer to the holiday period. 

Catering to a wider age range of fashion needs, Laura says her "Luna Girls" mentors have been instrumental in giving the store the edge regarding style trends. Luna Girls refers to those young women who have worked at the shop or model the clothes along the way and now are in colleges throughout the United States. Laura says this vast network of women provide feedback and help them keep their pulse on what styles are trending. "It's like we have a dedicated fashion team out in the field," she adds. 

"We have customers who trust us and look to us to curate what's interesting for women across the nation. Our offerings appeal to girls in eighth grade on up to older women who still want fun but appropriate clothing. We enjoy it all, and are grateful to assist everyone with their style needs," Laura concludes. 

215.579.6110
ShopLunachick.com

Fashion industry specialist say overarching autumn/winter 2022's fashion trends can be summed up in one word:  nostalgia. Associations with happier, simpler times have been translated to runways for the upcoming season because creative collectives in New York, London, Milan and Paris have been desiring that feeling of a better life.

Businesses featured in this article