The Pandemic occurred just after Rebecca Brown opened her spa in Webster and instead of letting that stop her business from succeeding, the pause allowed her to pour herself into research and reposition the company for greater success. The result was Inclusion Med Spa, which offers technology- and medically-led services that bridge the gap between surgical procedures and spa services.
A key highlight of the hair restoration service is the use of advanced laser technology combined with exosome therapy. This cutting-edge approach begins by scanning the scalp to identify areas of thinning and detect dormant or weakened hair follicles. Once targeted, a specialized laser stimulates circulation and follicle activity, while exosomes—powerful messenger cells derived from stem cells—are delivered to the scalp. These exosomes are rich in growth factors that work to stimulate hair growth, rejuvenate follicle function, extend the hair's growth phase, activate dormant follicles, and even reverse follicle miniaturization.)
The rate of success, the level of pain, risk of infection and price tag are a far cry from hair plugs, an outdated hair transplant method that requires grafting hair follicles from one area of the scalp and transferring them to another.
Hair transplants required subsequent maintenance procedures and a plastic surgeon, Brown explains. For Inclusion’s offering, Brown invested in Folix–a Food and Drug Administration-cleared fractional laser treatment machine, which allows people to reduce their investment in hair restoration. Treatment usually extends from six to 10 sessions over the course of a year, which means clients do not get immediate satisfaction, Brown says, but they do get better-looking, safer, more lasting results.
Before making the investment, Inclusion provides an initial follicle detection screening to see if Folix will work on their hair or not. Brown was insistent about offering screening to ensure clients don’t waste their time and money on a process that won’t work for them.
“Every situation is different. It all depends on the individual,” Brown says. She helps men and women dealing with hair loss for a range of reasons, from hormone-related hair loss to male-pattern baldness.
Brown chose Folix after intensive research that involved meeting the inventor of the machine–an Israeli scientist. She spends most of her time researching the most innovative offerings from around the world she can bring to her spa in Fairport.
Providing medical-grade services became her priority during COVID, when she realized that to weather the uncertainty of the pandemic, she needed to use the time to make strategic investments. She poured herself into research; hired a medical director, Neurologist Allen Pardee and revamped her spa services.
Brown herself comes from the medical field. As a pediatric nurse, she previously owned a nursing company that provided 24-hour services to parents. She became highly skilled in coordinating services and navigating complicated systems on behalf of patients, such as connecting with physical and speech therapy and organizing school and insurance assistance. She used those research and medical skills to start Inclusion.
“Instead of taking a lemon to make lemonade, I took a seed to make an orchard,” Brown says of her decision to expand her spa to include medical services. Many of Brown’s clients are able to significantly delay cosmetic surgery through Inclusion’s services, which include cosmetic injectables, body contouring, facial and laser treatments.
"Instead of taking lemons to make lemonade, I took a seed to make an orchard."